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Loyalty 2.0 - Making Loyalty Pay
As companies struggle with the rising cost of loyalty programs, they need to evolve loyalty to the next phase: Loyalty 2.0. With this framework, organizations can create an economic flywheel that not only funds loyalty, but actually produces incremental revenue, thus delivering more value for both the company as well as the consumer.
Get the new whitepaper coauthored by BCG and Wildfire Systems, outlining the Loyalty 2.0 framework.
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