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"Why Retail Media Won’t Work for Banks (And What Will)" 

Banks are under pressure to diversify revenue beyond interchange and fees, and retail media looks like a proven model to copy. But a bank doesn't simply have shelf space to rent out. It has something more valuable: a direct view into how, where, and when its customers spend.

Our report, “Why Retail Media Won’t Work for Banks (And What Will),” dives into: 

• Why commerce media, not retail media, is the right framework for monetizing customer relationships
• Why big banks and card issuers built loyalty programs first, then a media network
• What it takes to launch a commerce media network, and the build, buy, or partner paths to get there

Learn how a loyalty rewards program becomes the foundation for incremental, merchant-funded revenue while simultaneously giving customers more value.