SAN DIEGO – September 15, 2026 – Wildfire Systems, a loyalty and consumer insights platform, today announced a new milestone for the Wildfire Commerce Network (WCN), a distributed commerce media network that connects advertisers with high-intent shoppers across Wildfire’s network of clients - including KashKick, Shop Your Way and Travel Arrow.
Wildfire has tripled WCN’s quarterly booking volume, with 235 unique advertisers experiencing up to 72x return on ad spend. This growth is being driven by advertisers who increasingly recognize the value of paid placements tied to shopping behavior. As more advertisers target WCN's diverse and motivated audiences across the banking, fintech, and travel sectors, they're seeing measurable, closed-loop results, including higher conversion rates, increased order volume, and improved engagement. That performance is fueling repeat investment, with top advertisers rebooking five to seven times per year and a growing number of new brands launching campaigns.
The IAB projects that commerce media will grow 12.1% in 2026, nearly 30% faster than the overall U.S. advertising market. EMARKETER projects that U.S. commerce media ad spending will reach $142.07 billion and account for 23.9% of all digital ad spending by 2030. WCN was created to meet this growing advertiser demand by providing high-intent audiences and merchandising packages aligned with their business objectives, making it easier to identify, test and scale media opportunities that deliver measurable results.
By combining consumer insights gained from deployments of Wildfire’s white-label rewards and cashback platform, WCN enables advertisers to reach new audiences throughout the shopping journey. As new customers deploy Wildfire’s white label rewards platform, advertisers gain access to additional WCN inventory, expanding their reach and opportunities to drive incremental sales through the network.
Wildfire's closed-loop attribution capabilities allow the network to accurately track and attribute shopper behavior all the way through to a completed order, giving advertisers transparent visibility into campaign performance.
The Wildfire merchant development team works with clients and advertisers to create value-added packages, incorporate seasonality and align media opportunities to the brand verticals that best support advertisers’ business objectives. This approach makes it easier for advertisers to evaluate and act on WCN opportunities. In Q2 2026, 54% of WCN bookings came from net-new advertisers, a sign that more brands are testing the network to find new ways to learn from and optimize their ad spend.
“Brand advertisers are increasingly selective about where they spend and the growth of the WCN reflects that shift,” said Michelle Wood, SVP of Merchant Development of Wildfire Systems. “They're looking for media that delivers measurable value and that is straightforward to evaluate and act on. By packaging opportunities around relevant verticals, partners and seasonal moments, we’re making it easier for advertisers to test, learn and scale what works. That's exactly the kind of performance our commerce network is built to deliver.”
For more information on the Wildfire Commerce Network, please visit: https://www.wildfire-corp.com/wildfire-commerce-network-wcn
About Wildfire Systems, Inc.
San Diego-based Wildfire provides a commerce intelligence platform that powers white-label shopping rewards programs and retail media for financial services and technology partners. The platform helps organizations drive customer engagement with cashback, coupons, and savings while capturing shopping behavior insights, which help drive incremental sales from more than 50,000 merchant programs in 50+ countries and enable advertisers to reach high-intent shoppers through the Wildfire Commerce Network (WCN). Ranked on the Inc. 5000 in 2023, 2024, and 2025. Learn more at wildfire-corp.com.
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Lori Scribner / Shermineh Rohanizadeh
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