Wildfire maintains a promotional calendar and inventory tracker for our network of placements. Interested advertisers within Wildfire’s merchant network work directly with Wildfire to confirm their committed insertion cost, placement timing, and CPA increase.
Wildfire manages the IO process and creative trafficking from start to finish, with minimal work required by our advertisers other than to supply creatives.
After campaign completion, we provide performance results including impressions and clicks delivered, and orders/sales attributable to the placements.
Read our blog posts on leveraging placements to drive sales.