Reach Millions of High-Value Shoppers

Influence and convert more shoppers with intelligently targeted offers.

The Wildfire Commerce Network (WCN) is a distributed retail media network that enables advertisers to reach high-intent shoppers across banks, fintech apps, loyalty platforms, and shopping companions. 

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WCN helps brands drive incremental sales by reaching consumers while they are actively considering purchases across the open web.

Relevant Audiences, Relevant Offers

Wildfire’s intelligent commerce platform learns from data across millions of shopping trips to identify the best segments for your offers.

More relevance drives higher conversion and stronger ROAS. 

Now your retail media dollars can work smarter, not harder.

Strategic Capabilities
WCN alerts

Go Beyond One Retail Site

Premium, Exclusive Audiences

Reach shoppers across a distributed network of clients, including banks, fintechs, loyalty programs, and shopping companions — not just a single retailer. 

Conquest on Competitors

Capture High-Intent Shoppers

Checkout isn’t the only place to deliver relevant, targeted offers. Conquesting reaches consumers when they visit competitors or in search results, steering high-intent shoppers your way.

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Proven Performance

case-study-1

Hotel Brand on TripChipper 

Tactics: Conquesting alerts on 6 competitor sites plus search keyword targeting. 

Results: Increased orders by 822% compared to the period before the campaign ran.  

Overall ROAS: 24.02

case-study-2

Warehouse Club brand on multiple clients

Tactics: Multiple placements across three Wildfire clients, including premium emails, premium in-app slots, featured merchant placements, and conquesting alerts on 6 competitor sites plus search keywords. 

Results
Doubled visits to the brand during the campaign vs. the pre-flight period, and increased orders 160%.

Blended ROAS was 12.61.

 Why Advertisers Use WCN
  • Reach high-intent shoppers beyond single retailer websites
  • Drive incremental sales with targeted offers and conquesting
  • Achieve strong ROAS with commerce intelligence–driven targeting
Drive Incremental Sales with the Wildfire Commerce Network

Make smarter retail media buys: turn our shopper intelligence into purchase intent.

See how brands are driving incremental sales and high ROAS with WCN. Request a media kit today.

Request a media kit

Want to learn more?

Read our blog posts on leveraging placements to drive sales.

How Competitive Conquesting Benefits Customers

Navigating the online shopping world can sometimes feel like a treasure hunt, with shoppers constantly searching for the best deals and offers. But Competitive Conquesting, available through the ...

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1200x630 Three Types of Conquesting Campaigns_ Tailored Tactics for Every Merchant
Three Types of Competitive Conquesting Campaigns: Tailored Tactics for Every Merchant

A one-size-fits-all marketing approach often falls short when trying to capture competitor traffic. Generic, untargeted ads can fail to engage shoppers at the crucial moments when they are actively ...

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How WCN Is a Different Type of Retail Media Platform

To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.

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A display of an email placement mockup with Wildfire's WCN

FAQs about WCN

What is the Wildfire Commerce Network?
 WCN is a distributed retail media network that connects advertisers with high-intent shoppers across a network of banking apps, fintech platforms, and shopping companions. 
How is WCN different from traditional retail media networks?

Unlike retailer-owned media networks, WCN reaches shoppers across the open web, enabling brands to influence purchase decisions beyond a single retailer site.