Wildfire Blog

From industry trends to detailed technical content, we publish regularly on relevant topics for anyone in the financial, software, shopping, or rewards spaces. 

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Wildfire Technical Integration Guide

Wondering what it might take to build your rewards solution with Wildfire? Read our Technical Integration Guide to learn about the technical lift, whether you choose our turnkey solutions or want to use our APIs to develop a custom program.

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Why Wildfire?

This checklist will help you understand what you need to know about Wildfire’s platform and how it can work for your business. 

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Why Wildfire Checklist
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Infographics

Get information at your fingertips from our consumer research and analysis: explore all of our infographics about cashback programs and consumer behavior.

View our infographics

The Ultimate Guide to Cashback Rewards

Get a comprehensive overview of the cashback rewards ecosystem, from a history of cashback, to company & consumer benefits, to a glossary of terms in the industry, and more. 

Read our guide
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Wildfire Support

If you're a Wildfire partner, here's where you can learn more about our APIs, best practices, tips, tricks, and general help.

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Turnkey Projects

Wildfire maintains responsibility for:

✔️ Creation and maintenance of white-labeled loyalty platform on behalf of partner

✔️ Tier 1 end-user support, which includes resolving basic customer issues and handling user-initiated missed earnings reports

✔️ Monthly payouts to end users 

✔️ Platform dashboards
Integrated Projects

For partners with existing applications:

✔️ Wildfire’s APIs will connect directly with their technology

✔️ The partner develops and maintains the front-end of their product, and handles customer support

✔️ Little to no ongoing Tier 1 support is required

Turnkey Projects

Wildfire maintains responsibility for:

✔️ Creation and maintenance of white-labeled loyalty platform on behalf of partner

✔️ Tier 1 end-user support, which includes resolving basic customer issues and handling user-initiated missed earnings reports

✔️ Monthly payouts to end users 

✔️ Platform dashboards
Integrated Projects

For partners with existing applications:

✔️ Wildfire’s APIs will connect directly with their technology

✔️ The partner develops and maintains the front-end of their product, and handles customer support

✔️ Little to no ongoing Tier 1 support is required

Management Fees

Wildfire’s platform offers a one-of-a-kind solution to invigorate any rewards program. Modest management fees go directly to support the ongoing maintenance and performance of the Wildfire platform, including things like:

  • Dedicated account management
  • Portfolio management of thousands of coupons & cashback offers to ensure the most accurate deals
  • Marketing planning & support to ensure your Wildfire integration exceeds your goals
  • Platform maintenance, technology costs, & feature enhancements for end users
  • End-user support for missing cashback, payout assistance, etc.

Management fees depend on the scope of your work with Wildfire.

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Shared Risk, Shared Reward

What gets our partners so excited about Wildfire is the lack of bloat in our deployment. Wildfire’s model limits cost, time, and physical resource commitments.

Our easily integrated APIs and low-risk revenue share mean that if for some reason your program is not delivering the results you hoped, you can adjust quickly. There are no prohibitive upfront costs associated.

At Wildfire, we believe in a system of shared risk, shared reward. When you do better, we do better.

Wildfire

  • Minimal upfront investment
  • Ability to be up and running in days or weeks, not months
  • Various touch points throughout the buyers’ journey
  • Significant increases in user participation and conversion rates

Card-Linked Offers

❌ Large upfront investment

❌ Excessive integration costs, time, and resources

❌ Unreliable attribution 

❌ Limits customer touch point opportunities