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We’re on a Mission to Help Companies Monetize Organic
E-commerce Everywhere

Wildfire believes the key to unlocking greater incremental revenue is by strengthening connections between technology, brands, and customers throughout the customer lifecycle.

Awards & Accolades

Wildfire in a Nutshell

Our white-label cashback rewards platform includes a suite of patented technologies to power custom loyalty solutions. With our features, our clients can reward their customers' online shopping, delivering enhanced user experiences and consumer loyalty, while creating new revenue streams. We make it easy for our clients’ customers to save money and earn cashback from their favorite apps and websites.

Wildfire drives incremental revenue for more than 50,000 online merchant programs worldwide including Dell, Macy’s, and Sephora. Our company is based in San Diego and was founded in 2017 by an experienced executive team who have built successful businesses in e-commerce, telecom, digital media, and big data.

Read our news releases and press mentions.

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What Makes a Rewards Platform Bank-Grade?

See how Wildfire takes "enterprise-grade" one step further, with features that deliver rewarding user experiences while meeting regulatory and compliance requirements.

Powering Enterprise Solutions For Our Incredible Partners

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How Did OctoShop Kick-Start their Cashback Affiliate Program?

Learn how OctoShop scaled their cashback program 300% practically overnight with Wildfire.
Read the case study

What’s Wrong With the “Old Ways” of Loyalty and Rewards?

Traditional loyalty, rewards, and card-linked cashback offers are broken. They require the customer to do too much work and are incompatible with the way customers today normally shop.



  • Loyalty and rewards software is expensive and difficult to develop
  • Competitors are increasingly setting a higher benchmark for competitive offers
  • Your offer is often positioned too late in the buying process
  • Many loyalty programs rely on excessive marketing to give visibility to your offers
  • They require extra steps to activate offers and don't meet the customers where they already are

We’re Redefining Loyalty and Rewards

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White-label Shopping Rewards Platform
White-label Shopping Rewards Platform
Implementing a digital loyalty program from Wildfire allows you to maintain your branding entirely, strengthening relationships with your customers. Our APIs and SDKs integrate into your existing services in a snap, which means you get to market fast, requiring very little investment of time or resources. Download our Technical Integration Guide for more information.
Surprise & Delight at Every Turn
Surprise & Delight at Every Turn
Become your customers’ irreplaceable shopping companion. No need to require them to visit from a separate platform, app, or offer wall before making a purchase. Position your rewards program at the forefront of the users’ natural buying journey as they organically browse their favorite online stores.
All upside, no downside
All Upside, No Downside
Our unique revenue-sharing model creates sustainable, scalable incremental revenue without significant upfront investment. We succeed when you succeed.
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We’re Invested in Your Success, Literally

We offer industry-leading rates to maximize your revenue potential.

A handful of businesses have recently made significant acquisitions to integrate customer rewards for their users, including PayPal (acquired Honey), Capital One (acquired Wikibuy to launch Capital One Shopping), and Rakuten (acquired Ebates). 

Wildfire uniquely provides a white-label customer loyalty platform that enables any business to extend savings and rewards to their users via cashback, digital coupons, and incentives for social sharing

We operate on a revenue-sharing model meaning your success is our success. Avoid the pricey acquisition costs or prolonged development investment by easily embedding our turnkey white-label loyalty marketing software, or integrating our datafeeds within your platform or app.

How can Wildfire elevate your rewards program?  

Leadership Team

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Chief Revenue Officer

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SVP, Merchant Development

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Head of Product

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SVP, Client Success and People & Culture 

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Backed by the Best

We’re proud to be funded by world-class investment partners.
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Careers at Wildfire

Everyday we disrupt the customer rewards and loyalty space more and more. And just as we help our partners grow quickly, we crave the same kind of growth for our people. Join our team and help write the next chapter in loyalty and cashback rewards.

See open roles
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