SERP Integration

Gain Wallet Share Starting at the Search Page

With Wildfire’s SERP Integration feature, you can help empower your customers to shop smarter by showing them the merchants offering the best cashback rewards right on the search engine results page (SERP) for their product query.

How SERP Integration Works

When a customer starts their shopping journey on Google and has Wildfire’s white-label browser extension installed on desktop or mobile, the built-in Search Results Integration feature will display available cashback and rewards in line with eligible organic merchant search results.

This feature helps your customers easily see which merchants are offering the best cashback rewards. Plus, your branding is displayed along with the cashback alert in the search results, positioning your company as a helpful partner enabling customers to make better-informed shopping decisions and to maximize their rewards.

Wildfire SERP Integration: Why it Works

Icon to reflect reach customers earlier in the buying journey (green mono-linear icon with $ inside a circle that has many lines and smaller circles extending beyond it)

Reach Customers Earlier
in the Buying Journey

The browser extension places your cashback program in front of your customers at key moments of their buying journey. The SERP Integration feature takes it a step further and showcases your brand at the beginning of the shopping journey, as they're browsing a Google search results page. Your brand is aligned as a valuable shopping partner, directing customers to the richest available shopping rewards.

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Owned and
Reinforced Branding

To reinforce your brand as a trusted shopping companion, Wildfire’s Search Results Integration puts the value you offer at the forefront of consumers’ shopping experience first, and often. Consumers see your brand positioned on eligible merchant search results every time they search for products on Google, giving you the first impression.

Icon to reflect Instant Merchant Connections (green mono-linear shopping cart with dollar sign, shopping bag, and messaging, and plus icon surrounding)

Instant Merchant
Connections

Our network of over 50,000 merchant programs allows consumers to compare available cashback offers across eligible merchants directly on the search results page. Your customers get an easy way to shop smarter and maximize their rewards, and your brand becomes a powerful purchase influencer and trusted shopping companion.

How it Works

When a shopper starts their shopping journey and has Wildfire’s white-label browser extension installed on desktop and mobile, the built-in Search Results Integration feature will display eligible cashback and rewards in line with merchant search results.

This feature helps your customers easily see what merchants are offering the best cashback rewards. Your branding is displayed along with the cashback alert in the search results, helping your company be positioned as the preferred tender type before the customer even decides which merchant to shop.

SERP features