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Turn Shopping Journeys into Revenue

Grow engagement, generate consumer intelligence, and unlock more revenue.

Wildfire is a white-label loyalty and commerce intelligence platform that helps banks, fintech companies, and technology companies deliver shopping rewards while capturing valuable customer shopping insights. The platform connects our clients to more than 50,000 merchant affiliate programs, which enables them to turn everyday shopping activity into engagement, data intelligence, and retail media revenue.

The Wildfire loyalty infrastructure platform

Create a loyalty program that's a self-funding sales engine. Wildfire's commerce engine connects your customers to offers at over 50,000 merchant programs, and our savings tools capture valuable shopping data.

That data feeds deeper knowledge about your customers, driving personalization capabilities that unlock merchant advertising dollars through the WCN.

Use this incremental revenue to fund richer rewards while capturing more insights along the way - creating a flywheel that drives increased engagement and new revenue streams.

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Our Platform’s Three Pillars

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Engagement

The Engagement layer powers shopping rewards and branded loyalty experiences across the web.

Our white-label browser extensions and shopping portals deliver your customers valuable, relevant offers at every stage of their shopping journey.

Create native, embedded shopping experiences on your own site or mobile app with our robust offer APIs

Whether customers start at your site or app, talk to an AI chatbot, or get ready to buy, Wildfire's shopping tools are always there, delivering relevant savings offers or product upsells at just the right time.

Shopping Intelligence

The Shopping Intelligence layer captures first-party ecommerce data about how customers shop.

Stop guessing where customers are interacting with offers and brands, and what they’re buying. Our platform captures shopping and behavioral data that enriches your customer profiles.

These robust profiles enable us to better reach shoppers with the most relevant offers, leading to more engagement and customer value.

Plus, identify opportunities for timely product upsells informed by intelligent lifecycle data.

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Revenue Optimization

The Revenue Optimization layer turns loyalty programs into new revenue streams.

Create incremental revenue with our retail media network, the Wildfire Commerce Network (WCN).

Deep customer profiles fueled by shopping behavior data enable targeted retail media campaigns on your owned channels. Best of all? They're funded by merchants.

This incremental commerce media revenue can fund card acquisition campaigns or richer offers that differentiate your products and add value.

How the Wildfire Platform Works

The Wildfire platform transforms your customers' everyday shopping activity into a flywheel of engagement, shopping data intelligence, and new revenue.

1. Connect to the Commerce Ecosystem
Wildfire connects your loyalty program to more than 50,000 global merchant affiliate programs. You gain instant access to cashback offers, coupons, and promotions.

2. Deliver Rewards Where Customers Shop
Rewards can be offered with branded browser extensions, shopping portals, APIs, and embedded experiences. Customers can see relevant savings throughout their online shopping journey, driving engagement.

3. Capture Shopping Intelligence
Each interaction generates first-party shopping signals. These insights show where customers shop, how they save, and what they buy.

4. Optimize Offers with Commerce Intelligence
Wildfire uses shopping behavior insights to deliver more relevant rewards and benefits. Over time, the platform improves customer engagement and program performance.

5. Monetize Through the Wildfire Commerce Network
Advertisers fund rewards and promotions through the Wildfire Commerce Network (WCN). Clients earn retail media revenue plus commissions from customer purchases.

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Our Merchant Network

It’s important to work with a cashback rewards platform that’s partnered with as many online merchants as possible, so your customers can earn almost anywhere they shop. When you work with Wildfire, your rewards program can instantly deliver cashback and coupon offers from over 50,000 global merchant affiliate programs that we manage for you.

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Discover the Power of our Commerce Intelligence Platform

See how we combine engagement, shopping data insights, and retail media to drive revenue that scales with your user base.
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