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Features

Cashback, coupons, and amplified card benefits. Engagement findings that drive better offer relevance to your audience.

Cashback, coupons, and amplified card benefits.

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Network

Our network of over 50,000 merchant programs positions your brand as the premier destination for rewards, shopping, and loyalty as customers shop.

Our network of over 50,000 merchant programs.

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Company

We are built for the financial and technology ecosystem’s largest players, combining the scale of a network with the precision of a data platform.

We are built for the financial and technology ecosystem’s largest players.

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Pricing

Pricing and revenue share for your white-label loyalty program will be customized to your unique requirements.

Pricing and revenue share for your white-label loyalty program will be customized to your unique requirements.

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Events

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Turn Shopping Journeys into Revenue

Grow engagement, generate consumer intelligence, and unlock more revenue.

Wildfire is a white-label loyalty and consumer insights platform that helps banks, fintech companies, and technology companies deliver valuable shopping rewards that turn loyalty into a self-funding engine. Wildfire's loyalty platform connects our clients to more than 50,000 merchant affiliate programs, enabling them to turn everyday shopping activity into engagement, consumer intelligence, and commerce media revenue.

What is the Wildfire loyalty and consumer insights platform?

Create a loyalty program that's a self-funding sales engine. Wildfire's loyalty platform connects your customers to offers at over 50,000 merchant programs, and our savings tools capture valuable consumer insights.

These consumer insights feed deeper knowledge about your customers, and enable personalization capabilities that unlock merchant advertising dollars through the WCN.

Use this incremental revenue to fund richer rewards while capturing more insights along the way - creating a flywheel that drives increased engagement and new revenue streams.

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Our Platform’s Three Pillars

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Engagement

The Engagement layer powers shopping rewards and branded loyalty experiences across the web.

Our white-label browser extensions and shopping portals deliver your customers valuable, relevant offers at every stage of their shopping journey.

Create native, embedded shopping experiences on your own site or mobile app with our robust offer APIs. 

Whether customers start at your site or app, talk to an AI chatbot, or get ready to buy, Wildfire's shopping tools are always there, delivering relevant savings offers or product upsells at just the right time.

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Shopping Intelligence

The Shopping Intelligence layer learns how and what customers shop and buy.

Stop guessing where they interact with offers and brands, and what they’re buying. Our platform captures shopping and behavioral insights that enrich your customer profiles.

These robust profiles enable us to better reach shoppers with the most relevant offers, leading to more engagement and customer value.

Plus, identify opportunities for timely product upsells informed by lifecycle insights.

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Revenue Optimization

The Revenue Optimization layer turns loyalty programs into new revenue streams.

Create incremental revenue with our retail media network, the Wildfire Commerce Network (WCN).

Deep customer profiles fueled by behavioral insights enable targeted retail media campaigns on your owned channels. Best of all? They're funded by merchants.

This incremental commerce media revenue can fund card acquisition campaigns or richer offers that differentiate your products and add value.

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How the Wildfire Loyalty Platform Works

The Wildfire platform transforms your customers' everyday shopping activity into a flywheel of engagement, shopping intelligence, and new revenue.

1. Connect to Wildfire's merchant network
Wildfire connects your loyalty program to more than 50,000 global merchant affiliate programs. You gain instant access to cashback offers, coupons, and promotions.

2. Deliver Rewards Where Customers Shop
Offer shopping rewards through branded browser extensions, shopping portals, APIs, and embedded experiences. Customers can see relevant savings throughout their online shopping journey, driving engagement.

3. Capture Consumer Insights
Each interaction generates first-party shopping signals. These insights show where customers shop, how they save, and what they buy.

4. Optimize Offers 
Wildfire uses shopping behavior signals to deliver more relevant rewards and benefits. Over time, the platform improves customer engagement and program performance.

5. Monetize Through the Wildfire Commerce Network
Advertisers fund rewards and promotions through the Wildfire Commerce Network (WCN). You can earn commerce media revenue plus commissions from customer purchases.

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Our Merchant Network

It’s important to work with a cashback rewards platform that’s partnered with as many online merchants as possible, so your customers can earn almost anywhere they shop. When you work with Wildfire, your rewards program can instantly deliver cashback and coupon offers from over 50,000 global merchant affiliate programs that we manage for you.

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Discover the Power of our Commerce Intelligence Platform

See how we combine engagement, shopping insights, and commerce media to drive revenue that scales with your user base and turns loyalty into a profit center.
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