Michelle Wood
By Michelle Wood
on August 14, 2026
Reporting on cashback browser extensions and commerce media typically describes topline (gross revenue) results. But it doesn't help brands answer whether that revenue was incremental, or whether it ...
Brook Denny
By Brook Denny
on July 30, 2026
Shopping doesn't happen on a single device, or a single browser, anymore. Your customers’ browser preferences vary: some default to Chrome, others to Edge, and that split often shifts again on ...
Neil Jones
By Neil Jones
on July 17, 2026
Building a cashback browser extension, shopping companion, or any tool that touches affiliate links comes with a responsibility that goes beyond good user experience. It means complying with all the ...
Aurea Almeida
By Aurea Almeida
on July 07, 2026
When launching a cashback rewards program, the instinct is often to treat it like a slow build. Companies get it live, then ramp up marketing over time.
Wildfire Systems
By Wildfire Systems
on June 24, 2026
Most product and engineering teams at survey apps and rewards platforms share the same instinct when adding shopping rewards comes up: it looks like a months-long build with no room in the roadmap to ...
Hannah Sibersky
By Hannah Sibersky
on June 18, 2026
Retail media has become one of the most effective tools brands have for reaching high-intent shoppers. The numbers reflect it:U.S. retail media ad spend is projected to hit $107.6 billion this year, ...
Erica Forrette
By Erica Forrette
on June 05, 2026
A rewards program can be more than a cost of customer loyalty. By connecting rewards programs with commerce media, financial institutions can generate incremental revenue from merchant-funded offers ...
Wildfire Systems
By Wildfire Systems
on June 02, 2026
New monthly Zoom series where founders and operators across the Bonfire portfolio share what's actually working in AI, and stay a step ahead, together
Aurea Almeida
By Aurea Almeida
on May 26, 2026
A well-designed email program is one of the most powerful tools in your rewards program arsenal, but only if it's built with intention. Here's what separates programs that drive real engagement from ...
Wildfire Systems
By Wildfire Systems
on May 13, 2026
New customer deployments underscore growing demand for infrastructure that monetizes AI-powered shopping experiences