Hannah Sibersky
By Hannah Sibersky
on June 18, 2026
Retail media has become one of the most effective tools brands have for reaching high-intent shoppers. The numbers reflect it:U.S. retail media ad spend is projected to hit $107.6 billion this year, ...
Erica Forrette
By Erica Forrette
on June 05, 2026
What if a rewards program could actually pay for itself, and then some?
Wildfire Systems
By Wildfire Systems
on June 02, 2026
New monthly Zoom series where founders and operators across the Bonfire portfolio share what's actually working in AI, and stay a step ahead, together
Aurea Almeida
By Aurea Almeida
on May 26, 2026
A well-designed email program is one of the most powerful tools in your rewards program arsenal, but only if it's built with intention. Here's what separates programs that drive real engagement from ...
Wildfire Systems
By Wildfire Systems
on May 13, 2026
New customer deployments underscore growing demand for infrastructure that monetizes AI-powered shopping experiences
Wildfire Systems
By Wildfire Systems
on May 12, 2026
Wildfire commended for value and innovation after beating competition from over one million partners.     SAN DIEGO – May 12, 2026 – Wildfire Systems Inc., an innovative financial technology platform ...
Wildfire Systems
By Wildfire Systems
on April 23, 2026
Consumer appetite for rewards remains strong, but the legacy economics that fund those programs are under increasing strain.
Lisa Belisle
By Lisa Belisle
on April 20, 2026
Most of us know that consumers generally try to avoid traditional ads. But those same shoppers will actively look for coupons, cash back, and loyalty rewards.
Erica Forrette
By Erica Forrette
on April 14, 2026
For today’s consumers, finding ways to save money is a top priority. Faced with inflation and average credit card interest rates exceeding 25%, a growing number of shoppers are tightening their belts ...
Wildfire Systems
By Wildfire Systems
on March 30, 2026
Partnership enables Credit Key to add thousands of merchants to its B2B marketplace, creating a new revenue stream while helping brands reach high-value buyers