Reporting on cashback browser extensions and commerce media typically describes topline (gross revenue) results. But it doesn't help brands answer whether that revenue was incremental, or whether it ...
Shopping doesn't happen on a single device, or a single browser, anymore. Your customers’ browser preferences vary: some default to Chrome, others to Edge, and that split often shifts again on ...
Building a cashback browser extension, shopping companion, or any tool that touches affiliate links comes with a responsibility that goes beyond good user experience. It means complying with all the ...
When launching a cashback rewards program, the instinct is often to treat it like a slow build. Companies get it live, then ramp up marketing over time.
Most product and engineering teams at survey apps and rewards platforms share the same instinct when adding shopping rewards comes up: it looks like a months-long build with no room in the roadmap to ...
Retail media has become one of the most effective tools brands have for reaching high-intent shoppers. The numbers reflect it:U.S. retail media ad spend is projected to hit $107.6 billion this year, ...
A rewards program can be more than a cost of customer loyalty. By connecting rewards programs with commerce media, financial institutions can generate incremental revenue from merchant-funded offers ...
A well-designed email program is one of the most powerful tools in your rewards program arsenal, but only if it's built with intention. Here's what separates programs that drive real engagement from ...