Wildfire Systems
By Wildfire Systems
on April 23, 2026
Consumer appetite for rewards remains strong, but the legacy economics that fund those programs are under increasing strain.
Lisa Belisle
By Lisa Belisle
on April 20, 2026
Most of us know that consumers generally try to avoid traditional ads. But those same shoppers will actively look for coupons, cash back, and loyalty rewards.
Erica Forrette
By Erica Forrette
on April 14, 2026
For today’s consumers, finding ways to save money is a top priority. Faced with inflation and average credit card interest rates exceeding 25%, a growing number of shoppers are tightening their belts ...
Wildfire Systems
By Wildfire Systems
on March 30, 2026
Partnership enables Credit Key to add thousands of merchants to its B2B marketplace, creating a new revenue stream while helping brands reach high-value buyers
Aurea Almeida
By Aurea Almeida
on March 20, 2026
For our clients, launching a shopping portal is a fantastic way to drive engagement, capture shopping behavior insights, and create new revenue streams. However, the rule of "build it and they will ...
Wildfire Systems
By Wildfire Systems
on March 03, 2026
The hosted, fully-managed shopping portal is now live in 185 countries, offering access to over 10,000 international merchant programs
Brook Denny
By Brook Denny
on February 09, 2026
For Wildfire’s white-label shopping extension partners, the "unauthenticated user" represents a significant missed opportunity. Our data shows that approximately 1 in 10 users who install a client’s ...
Tristan Barnum
By Tristan Barnum
on January 19, 2026
For too long, the browser extension has been underestimated. It’s often viewed merely as a tactical add-on for delivering coupons or cashback, but in reality, the cashback rewards browser extension ...
Wildfire Systems
By Wildfire Systems
on January 14, 2026
Company’s continued aggressive growth driven by new products and partnerships, unlocking smarter monetization for clients, advertisers, and consumers
Tristan Barnum
By Tristan Barnum
on January 08, 2026
If you haven’t been living under a rock this year, then you’ve heard about how the online shopping landscape is undergoing a rapid transformation on two fronts: 1) how customers conduct product ...