Here at Wildfire, we're always researching and learning about the best ways to successfully market browser extensions for cashback rewards and coupons, so that we can help our clients build smart ...
This post continues our series on building a marketing plan to launch your cashback rewards program and successfully drive adoption among your customers. (If you haven't had a chance to read them ...
In Part 1 of this series about marketing a new loyalty rewards program, I covered the importance of setting goals, knowing your customer, and understanding more about your real competition. Now, once ...
We've come up with a unique way to differentiate our clients' cashback rewards programs and help drive customer engagement, with a new program called Boosted Offers. With Boosted Offers, our clients ...
In Part 1 of this series, my illustrious colleague Michelle Wood outlined some of the challenges with relationship-building and maintaining a robust network of merchants to power a cashback rewards ...
As consumers are increasingly concerned about price increases and their effect on household budgets, more and more of them are turning to digital coupons as a way to save more money when shopping ...
Wildfire recently released a product, the Browser Extension Launchpad, which assures clients that any cashback browser extension they build using the Wildfire codebase provided in Launchpad, will ...
In Q4 2022, according to Comscore, mobile commerce sales set a new record. M-commerce accounted for 38% of the total online sales in Q4 2022, reaching a new all-time high of $127.5 billion.
There’s no doubt about it: cashback rewards are hot, and getting hotter in 2023. Even though inflation is showing signs of decreasing, prices may stay high for a while, so consumers want to save ...
Over the past fourteen months, our security and compliance teams have been hard at work building policy, controls, and standards to be able to provide our clients with clear documentation of our ...
Wildfire continues to innovate with new products along with security enhancements to solidify our position as the leading white-label cashback rewards platform. Today, we announced two new products ...
Consumers, discouraged by rising prices, now seek businesses that reward loyalty more than ever. Like milk and bread, incentives — such as cashback offerings, discounts, and extra perks — are now ...
At October’s Money20/20 USA event in Las Vegas, I met with 26 banks and other financial services companies. Do you know what ALL of them said? Literally all of the consumer-facing financial ...
An uncertain economy and rising inflation are driving consumers more than ever to seek out money-saving tactics such as cashback rewards for shopping and coupons. Our recent whitepaper, titled ...
There's no doubt that consumers today are concerned about the uncertain economy and record inflation. Our recent whitepaper, titled "Online Shopping Rewards Have Gone Mainstream, Offering A Win For ...
In late October, Money20/20 USA was back, with an estimated 8,000 participants from 94 countries, and 3,000 companies converging on a chilly Las Vegas. Attendees were there looking to meet market ...
When I'm interviewing potential candidates for our Developer jobs at Wildfire, one of my favorite discussions is the question "How do you define DevSecOps?" A quick search of Hacker News will show ...
Recently, I had the pleasure of participating in a webinar from The Fintech Times along with Georgy Sokolov, Co-Founder and VP of Partnerships at Wirex; and Natasha Zurnamer, CEO of Optty. The topic ...
In today’s modern banking world, banks understand that they need to move beyond merely having a transactional relationship with their customers. To accomplish this, they need to increase customer ...
These days, with price increases at record levels, everyone is looking for ways to make their money go further when purchasing both necessities and non-essential items. Whether it’s immediate savings ...
With privacy and personal data protection concerns at an all-time high, and the poor user experience created by sites with too many ads, many consumers look to ad-blockers to improve and streamline ...
What are cashback rewards programs and why do they matter? Loyalty and rewards programs offered by all types of businesses have become extremely popular. HBR reports that more than 60% of all ...
Before entering any sort of partnership, the companies on both sides usually want to understand the partnership's potential value and return on their investment. Creating an ROI model for a cashback ...
The backbone of any customer loyalty program is in the name itself: the customer! Although typically, the key reason why a company launches a customer rewards program is to drive business objectives ...
As an advertiser, a company might already be running an online affiliate marketing program. Which is great, because as a performance marketing channel, affiliate programs are proven to be an ...
Companies often view loyalty programs as strictly being a customer retention strategy. While they are a powerful way to increase customer lifetime value and strengthen customer relationships, they ...
If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...
Givebacks is the first organization to leverage cashback rewards from online shopping to scale fundraising efforts for more than 1 million non-profits across the U.S.
Terraform is an incredibly powerful tool for managing Infrastructure as Code (IaC). (In fact, we’ve already made note of how we’re using Terraform to manage our passwords & secrets at Wildfire.) ...
Every day, we are lucky to work with visionary companies who see the value of implementing an e-commerce rewards program for their customers. Today, we want to highlight four savvy Wildfire partners ...
Hiring in general is one of those classic balancing acts of art and science. It can be a little about luck, a little about a gut feeling you have, and a little about the candidates possessing the ...
With the release of iOS 15, Apple took a leap forward, carving a path for mobile browser extensions by introducing iOS Safari app extensions. These extensions enhance users’ browsing experience by ...
When building a white-label rewards program that has extensive reach and provides value almost anywhere a shopper might land, it’s critical to have a robust, high-quality portfolio of merchants in ...
Online shopping: people either love it or hate it. What can really make shoppers hate it is when they fill up their shopping cart, then spend 15 minutes hunting around for deals or coupons, visiting ...
Background: Simultaneous Cashback Program Development A major goal in software development is to keep your code DRY (Don’t Repeat Yourself). Ideally, when you require a piece of functionality in ...
To improve customer lifetime value and drive better customer engagement, a cashback loyalty program may make sense for your user base. But before you take this ball and run with it, you need to ...
Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new ...
Frequent flyer programs are the granddaddy of modern loyalty programs. In all the years they’ve been around, they continue to excite, engage, and reward participants. Members not only receive ...
Just a few years ago, apps owned by Google and Meta (a.k.a. Facebook) accounted for 80% of the apps on our phones’ home screens: Facebook, Gmail, Instagram, YouTube, WhatsApp, Google Calendar, Maps, ...
Welcome to the first post in our series highlighting our amazing team members and shining some light on the contributions of every individual at Wildfire.
Introduction Secret management is hard. There, I said it. Leaked secrets in Slack channels, shared Google documents or accidental commits to a codebase are commonplace, daily occurrences at many ...
Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app ...
One way companies, and financial services brands in particular, can convey the benefits of a cashback rewards program for their customers is through the addition of a custom shopping site or offer ...
Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. ...
Digital coupons have been around almost as long as the internet itself. Online shoppers know what they want - deals and discounts. Ninety-two percent of shoppers say they are “always” looking for ...
Loyalty and rewards programs have become extremely popular. According to HBR, 90% percent of leisure and hospitality companies, and more than 60% of all companies, offer some type of loyalty program. ...
New ‘Couponator’ feature enables financial institutions, retail brands and technology OEMs to deliver a more seamless customer experience to online shoppers
An overlooked tactic of growing your affiliate program is ensuring your site is compliant with all the major network and publisher requirements for customer privacy. In light of increased scrutiny ...
E-commerce rewards are the latest tool for financial institutions to implement as part of their loyalty programs to acquire and retain customers. Consumers now expect some sort of rewards / loyalty ...
The economy is booming largely because consumers are, well, consuming. How and what people consume, is forever changed, and one key element is at the center of it all: e-commerce.
By now most marketers understand the importance and value of having an affiliate program. Over the years, affiliate marketing has proven to be both a significant sales driver for advertisers, as ...
If the most important mobile interface of the future is messaging, and it is, then Facebook paying $16 beeelion dollars for WhatsApp seems like a bargain today, and it is.
At WWDC this year, Apple announced something that got a LOT of people excited: with iOS 15 and iPadOS 15, mobile Safari extensions would be available. For many years, extensions for desktop browsers ...
Venture capital investment will fuel acceleration of white-label monetization platform for leading technology and financial services partners Solana Beach, Calif. – August 4, 2021 – Wildfire ...
