Aurea Almeida
By Aurea Almeida
on May 01, 2024
As you launch your own branded cashback rewards program with elements such as browser extensions powered by Wildfire’s bank-grade shopping rewards platform, it’s essential to understand the ...
Jennifer Blanton
By Jennifer Blanton
on April 26, 2024
As a company offering a rewards program to your customers, you likely invest significant resources into rewards program marketing across various channels. But are you able to effectively measure ...
Wildfire Systems
By Wildfire Systems
on April 25, 2024
SAN DIEGO – April 25, 2024 -- Wildfire Systems was named the winner of a Bronze Stevie® Award in the Achievement in Technology Innovation category in The 22nd Annual American Business Awards® today.
Michelle Wood
By Michelle Wood
on April 16, 2024
Affiliate marketing is often considered to be a "bottom-of-funnel" tactic, especially with publishers that deliver coupon codes or cashback rewards seen as effective conversion drivers. While this ...
Kayla Trautwein
By Kayla Trautwein
on April 01, 2024
In the interest of retaining “wallet primacy” and making sure their card is the first consumers reach for when shopping online, banks and credit card issuers have a strong interest in simplifying the ...
Erica Forrette
By Erica Forrette
on March 27, 2024
Banking is one of the most highly-regulated industries on the planet. But did you know that any fintech working with a bank is accountable to the same regulations as that bank?
Michelle Wood
By Michelle Wood
on March 11, 2024
In the constantly-evolving affiliate marketing world, browser extensions remain powerful tools that shape consumer behavior and drive revenue for online retailers. Despite browser extensions’ growing ...
Kayla Trautwein
By Kayla Trautwein
on February 14, 2024
The shopping rewards space just got more competitive with the launch of Citi ShopSM, Citi’s new shopping rewards program. This marks the first major product launch in this category by a large ...
Jennifer Blanton
By Jennifer Blanton
on February 08, 2024
With over 200,000 extensions in the Chrome Web Store (CWS), it can be challenging for developers to get their extensions discovered. Having an optimized presence in the Web Store is crucial for ...
Wildfire Systems
By Wildfire Systems
on January 23, 2024
We are thrilled to be working with Citi on their new shopping browser extension, Citi Shop℠, which is powered by Wildfire Systems Inc.
Shawn Conahan
By Shawn Conahan
on January 11, 2024
Acknowledgements: I owe many thanks to Michael Marcus (Senior Advisor, BCG and Wildfire Board Member) for collaborating with me to expand on the concept of online shopping rewards as a core component ...
Wildfire Systems
By Wildfire Systems
on January 09, 2024
SAN DIEGO – January 9, 2024 -- Wildfire Systems Inc., a financial technology platform that powers white label loyalty and rewards programs, today announced that it has been honored by Built In for ...
Michelle Wood
By Michelle Wood
on January 02, 2024
A new study from CJ, one of the largest global affiliate marketing networks, and Namogoo, a customer journey platform, provides new, compelling data on the business value that browser extensions ...
Ian Miller
By Ian Miller
on December 18, 2023
It’s official: Google recently announced that Chrome will phase out support for third-party cookies, aka 3P cookies, over the next year.
Erica Forrette
By Erica Forrette
on December 12, 2023
Company enables consumers to earn and save money which is essential in the current economy
Andrew Jurgenson
By Andrew Jurgenson
on December 11, 2023
Sometimes our clients’ customers activate cashback through a Wildfire-powered cashback browser extension, only to later lose out on earning rewards if the attribution for the sale gets lost along the ...
Erica Forrette
By Erica Forrette
on November 30, 2023
Card-linked offers and online shopping rewards programs such as cashback rewards, are incentives that businesses can use to drive customer behavior to achieve their goals.
Kyle Kurz
By Kyle Kurz
on November 06, 2023
Passkeys are all the rage these days, for obvious reasons. The idea of replacing a complex (or worse, reused) password you must remember with a unique generated secret stored on your machine for each ...
Erica Forrette
By Erica Forrette
on October 27, 2023
Great news for our clients and their customers, just in time for holiday shopping. The Wildfire Merchant Development team is always securing new partnerships with notable e-commerce retailers, so ...
Erica Forrette
By Erica Forrette
on October 23, 2023
This year, the Money20/20 USA show in Las Vegas is focusing onthe story in the banking/payments/fintech/FI industries, as told through four distinct chapters addressing the root of what’s happening ...
Jennifer Blanton
By Jennifer Blanton
on October 13, 2023
As you probably know, Black Friday / Cyber Monday is the shopping weekend from Thanksgiving to the Monday after, and is one of the highest-volume shopping “holidays” of the year. Discounts and deals ...
Jennifer Blanton
By Jennifer Blanton
on October 05, 2023
Here at Wildfire, as we continue our research into the best ways to successfully market browser extensions for cashback rewards and coupons, in this post we analyze the marketing and customer ...
Aurea Almeida
By Aurea Almeida
on September 22, 2023
Today’s consumers are shopping anywhere and everywhere. Gone are the days when customers only shopped on their desktops. Smart shoppers now seamlessly switch between devices, engaging with brands ...
Kayla Trautwein
By Kayla Trautwein
on September 07, 2023
Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...
Nancy Bacon
By Nancy Bacon
on August 21, 2023
With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...
Erica Forrette
By Erica Forrette
on August 15, 2023
Wildfire-powered Chrome extension will enable millions of Shop Your Way members to turn cashback into points from more than 15,000 online merchants nationwide
Erica Forrette
By Erica Forrette
on August 15, 2023
SAN DIEGO – August 15, 2023 / PR Newswire /– Inc. revealed today that Wildfire Systems Inc., an innovative financial technology platform that powers reward programs, shopping companions, and content ...
Erica Forrette
By Erica Forrette
on August 09, 2023
In light of ever-higher customer expectations and higher churn rates, it's imperative for financial institutions to devise a strategic approach to effectively engaging and retaining their customers.
Erica Forrette
By Erica Forrette
on August 07, 2023
Given the ubiquity of smartphones in our lives, and the fact that 92% of internet users access the internet using a mobile phone of some kind, it’s no surprise that modern consumers simply expect to ...
Andrew Jurgenson
By Andrew Jurgenson
on July 26, 2023
If your customers are earning cashback rewards for online shopping using your company's cashback browser extension but they also have an adblocker installed, they might have noticed warnings from the ...
Erica Forrette
By Erica Forrette
on July 25, 2023
RevenueEngine is a first of its kind solution that provides companies on the forefront of AI innovation the ability to earn revenue from the content they create
Erica Forrette
By Erica Forrette
on July 14, 2023
Amidst economic uncertainty, consumers are changing their shopping behaviors and placing more importance on ways to save money with digital tools. Our recent whitepaper, "Shopping in the New Normal: ...
Erica Forrette
By Erica Forrette
on July 06, 2023
Congratulations to Wildfire client, The Royal Bank of Canada (RBC). RBC's Avion Rewards loyalty program was recently recognized as "International Loyalty Program of the Year (Global Regional Winner - ...
Erica Forrette
By Erica Forrette
on July 03, 2023
Amidst ongoing inflation and high prices, consumers are changing their shopping behaviors. Our recent whitepaper, "Shopping in the New Normal: Responding to New Consumer Habits That Are Here to ...
Andrew Jurgenson
By Andrew Jurgenson
on June 27, 2023
Measuring website performance and understanding user behavior online is crucial for success. For years, Google Analytics has been the go-to tool for tracking and analyzing website data. However, with ...
Erica Forrette
By Erica Forrette
on June 22, 2023
Technology continues to shape the way we live, work, and shop. One technological advancement that has become popular is browser extensions.
Kayla Trautwein
By Kayla Trautwein
on June 15, 2023
As the leading white-label cashback rewards platform, we are often asked by our clients if their customers’ cash back rewards are taxable. In this post we’ll talk about how the IRS views cashback ...
Erica Forrette
By Erica Forrette
on June 13, 2023
Survey: 87% of consumers who changed shopping habits due to the economy say they plan to sustain those behavior changes going forward, pressuring banks and retailers to offer money-saving options
Kristin Beers
By Kristin Beers
on May 31, 2023
Why Digital Coupons are Important As noted in our other post about offering digital coupon solutions to your customers, saving money with coupons is in high demand right now. With inflation ...
Aurea Almeida
By Aurea Almeida
on May 25, 2023
Here at Wildfire, we're always researching and learning about the best ways to successfully market browser extensions for cashback rewards and coupons, so that we can help our clients build smart ...
Aurea Almeida
By Aurea Almeida
on May 22, 2023
This post continues our series on building a marketing plan to launch your cashback rewards program and successfully drive adoption among your customers. (If you haven't had a chance to read them ...
Aurea Almeida
By Aurea Almeida
on May 10, 2023
In Part 1 of this series about marketing a new loyalty rewards program, I covered the importance of setting goals, knowing your customer, and understanding more about your real competition. Now, once ...
Aurea Almeida
By Aurea Almeida
on May 08, 2023
The top reason businesses fail to drive maximum product adoption of their cashback rewards program is the lack of product marketing.
Erica Forrette
By Erica Forrette
on April 20, 2023
We've come up with a unique way to differentiate our clients' cashback rewards programs and help drive customer engagement, with a new program called Boosted Offers. With Boosted Offers, our clients ...
Kristin Beers
By Kristin Beers
on April 10, 2023
In Part 1 of this series, my illustrious colleague Michelle Wood outlined some of the challenges with relationship-building and maintaining a robust network of merchants to power a cashback rewards ...
Erica Forrette
By Erica Forrette
on April 04, 2023
As consumers are increasingly concerned about price increases and their effect on household budgets, more and more of them are turning to digital coupons as a way to save more money when shopping ...
Michelle Wood
By Michelle Wood
on March 27, 2023
Wildfire recently released a product, the Browser Extension Launchpad, which assures clients that any cashback browser extension they build using the Wildfire codebase provided in Launchpad, will ...
Erica Forrette
By Erica Forrette
on March 21, 2023
Industry leading white-label shopping rewards platform recognized for helping retail brands increase digital customer engagement
Erica Forrette
By Erica Forrette
on March 16, 2023
In Q4 2022, according to Comscore, mobile commerce sales set a new record. M-commerce accounted for 38% of the total online sales in Q4 2022, reaching a new all-time high of $127.5 billion.
Erica Forrette
By Erica Forrette
on March 02, 2023
There’s no doubt about it: cashback rewards are hot, and getting hotter in 2023. Even though inflation is showing signs of decreasing, prices may stay high for a while, so consumers want to save ...
Wildfire Systems
By Wildfire Systems
on February 28, 2023
Companies on the 2023 Inc. 5000 Regionals: Pacific list had an average growth rate of 559%
Kyle Kurz
By Kyle Kurz
on February 22, 2023
UPDATE, 2/12/24: We are pleased to note that we have received our final documents for the most recent SOC-2 audit and PCI-DSS SAQ-A self-assessment, completing the 2023 audit cycle! (Wildfire ...
Erica Forrette
By Erica Forrette
on February 15, 2023
Wildfire continues to innovate with new products along with security enhancements to solidify our position as the leading white-label cashback rewards platform. Today, we announced two new products ...
Wildfire Systems
By Wildfire Systems
on January 31, 2023
Consumers initiated over 32 million shopping journeys using Wildfire's white-label shopping rewards platform last year
Erica Forrette
By Erica Forrette
on January 05, 2023
Consumers, discouraged by rising prices, now seek businesses that reward loyalty more than ever. Like milk and bread, incentives — such as cashback offerings, discounts, and extra perks — are now ...
Shawn Conahan
By Shawn Conahan
on December 12, 2022
At October’s Money20/20 USA event in Las Vegas, I met with 26 banks and other financial services companies. Do you know what ALL of them said? Literally all of the consumer-facing financial ...
Erica Forrette
By Erica Forrette
on November 28, 2022
An uncertain economy and rising inflation are driving consumers more than ever to seek out money-saving tactics such as cashback rewards for shopping and coupons. Our recent whitepaper, titled ...
Wildfire Systems
By Wildfire Systems
on November 16, 2022
Inflation is driving consumers to prioritize the availability of cashback rewards when choosing a new financial institution
Erica Forrette
By Erica Forrette
on November 07, 2022
There's no doubt that consumers today are concerned about the uncertain economy and record inflation. Our recent whitepaper, titled "Online Shopping Rewards Have Gone Mainstream, Offering A Win For ...
Andy Newman
By Andy Newman
on November 02, 2022
In late October, Money20/20 USA was back, with an estimated 8,000 participants from 94 countries, and 3,000 companies converging on a chilly Las Vegas. Attendees were there looking to meet market ...
Wildfire Systems
By Wildfire Systems
on October 25, 2022
Investment supports the continuing innovation and expansion of Wildfire’s white-label shopping rewards platforms
Kyle Kurz
By Kyle Kurz
on October 20, 2022
When I'm interviewing potential candidates for our Developer jobs at Wildfire, one of my favorite discussions is the question "How do you define DevSecOps?" A quick search of Hacker News will show ...
Wildfire Systems
By Wildfire Systems
on October 11, 2022
Wildfire's platform will enable Visa card issuers to deploy online shopping rewards programs as a benefit to their cardholders
Wildfire Systems
By Wildfire Systems
on October 04, 2022
Majority of respondents rank cashback as the number one preferred reward type and say they choose retailers based on whether rewards are offered
Shawn Conahan
By Shawn Conahan
on September 12, 2022
Recently, I had the pleasure of participating in a webinar from The Fintech Times along with Georgy Sokolov, Co-Founder and VP of Partnerships at Wirex; and Natasha Zurnamer, CEO of Optty. The topic ...
Erica Forrette
By Erica Forrette
on August 31, 2022
In today’s modern banking world, banks understand that they need to move beyond merely having a transactional relationship with their customers. To accomplish this, they need to increase customer ...
Michelle Wood
By Michelle Wood
on August 02, 2022
These days, with price increases at record levels, everyone is looking for ways to make their money go further when purchasing both necessities and non-essential items. Whether it’s immediate savings ...
Erica Forrette
By Erica Forrette
on July 05, 2022
With privacy and personal data protection concerns at an all-time high, and the poor user experience created by sites with too many ads, many consumers look to ad-blockers to improve and streamline ...
Erica Forrette
By Erica Forrette
on July 01, 2022
What are cashback rewards programs and why do they matter? Loyalty and rewards programs offered by all types of businesses have become extremely popular. HBR reports that more than 60% of all ...
Michele Maley
By Michele Maley
on June 28, 2022
Before entering any sort of partnership, the companies on both sides usually want to understand the partnership's potential value and return on their investment. Creating an ROI model for a cashback ...
Erica Forrette
By Erica Forrette
on June 15, 2022
The backbone of any customer loyalty program is in the name itself: the customer! Although typically, the key reason why a company launches a customer rewards program is to drive business objectives ...
Erica Forrette
By Erica Forrette
on June 07, 2022
As an advertiser, a company might already be running an online affiliate marketing program. Which is great, because as a performance marketing channel, affiliate programs are proven to be an ...
Erica Forrette
By Erica Forrette
on May 31, 2022
Companies often view loyalty programs as strictly being a customer retention strategy. While they are a powerful way to increase customer lifetime value and strengthen customer relationships, they ...
Erica Forrette
By Erica Forrette
on May 24, 2022
If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...
Wildfire Systems
By Wildfire Systems
on May 17, 2022
Givebacks is the first organization to leverage cashback rewards from online shopping to scale fundraising efforts for more than 1 million non-profits across the U.S.
Jason Fuentes
By Jason Fuentes
on May 12, 2022
As a partner to financial institutions and card issuers, we often come across card-linked offer (“CLO”) solutions.
Kyle Kurz
By Kyle Kurz
on May 03, 2022
Terraform is an incredibly powerful tool for managing Infrastructure as Code (IaC). (In fact, we’ve already made note of how we’re using Terraform to manage our passwords & secrets at Wildfire.) ...
Erica Forrette
By Erica Forrette
on April 26, 2022
Every day, we are lucky to work with visionary companies who see the value of implementing an e-commerce rewards program for their customers. Today, we want to highlight four savvy Wildfire partners ...
Michelle Wood
By Michelle Wood
on April 12, 2022
Hiring in general is one of those classic balancing acts of art and science. It can be a little about luck, a little about a gut feeling you have, and a little about the candidates possessing the ...
Jase Thomson
By Jase Thomson
on April 07, 2022
With the release of iOS 15, Apple took a leap forward, carving a path for mobile browser extensions by introducing iOS Safari app extensions. These extensions enhance users’ browsing experience by ...
Michelle Wood
By Michelle Wood
on March 30, 2022
When building a white-label rewards program that has extensive reach and provides value almost anywhere a shopper might land, it’s critical to have a robust, high-quality portfolio of merchants in ...
Erica Forrette
By Erica Forrette
on March 22, 2022
Online shopping: people either love it or hate it. What can really make shoppers hate it is when they fill up their shopping cart, then spend 15 minutes hunting around for deals or coupons, visiting ...
Adison Lay
By Adison Lay
on March 15, 2022
Background: Simultaneous Cashback Program Development A major goal in software development is to keep your code DRY (Don’t Repeat Yourself). Ideally, when you require a piece of functionality in ...
Michelle Wood
By Michelle Wood
on March 09, 2022
To improve customer lifetime value and drive better customer engagement, a cashback loyalty program may make sense for your user base. But before you take this ball and run with it, you need to ...
Erica Forrette
By Erica Forrette
on March 01, 2022
Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new ...
Erica Forrette
By Erica Forrette
on February 15, 2022
Frequent flyer programs are the granddaddy of modern loyalty programs. In all the years they’ve been around, they continue to excite, engage, and reward participants. Members not only receive ...
Jason Fuentes
By Jason Fuentes
on February 07, 2022
Just a few years ago, apps owned by Google and Meta (a.k.a. Facebook) accounted for 80% of the apps on our phones’ home screens: Facebook, Gmail, Instagram, YouTube, WhatsApp, Google Calendar, Maps, ...
Erica Forrette
By Erica Forrette
on January 25, 2022
Welcome to the first post in our series highlighting our amazing team members and shining some light on the contributions of every individual at Wildfire.
Kyle Kurz
By Kyle Kurz
on January 21, 2022
Introduction Secret management is hard. There, I said it. Leaked secrets in Slack channels, shared Google documents or accidental commits to a codebase are commonplace, daily occurrences at many ...
Erica Forrette
By Erica Forrette
on January 18, 2022
Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app ...
Jordan Glazier
By Jordan Glazier
on January 14, 2022
For Wildfire, the theme was growth in 2021. Across all measures, we saw significant growth this past year.
Erica Forrette
By Erica Forrette
on January 04, 2022
One way companies, and financial services brands in particular, can convey the benefits of a cashback rewards program for their customers is through the addition of a custom shopping site or offer ...
Erica Forrette
By Erica Forrette
on December 22, 2021
Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. ...
Wildfire Systems
By Wildfire Systems
on December 15, 2021
Expanded reach of merchant network by 67% and increased transaction velocity by 2,400%
Erica Forrette
By Erica Forrette
on December 07, 2021
Digital coupons have been around almost as long as the internet itself. Online shoppers know what they want - deals and discounts. Ninety-two percent of shoppers say they are “always” looking for ...
Jason Fuentes
By Jason Fuentes
on November 29, 2021
Loyalty and rewards programs have become extremely popular. According to HBR, 90% percent of leisure and hospitality companies, and more than 60% of all companies, offer some type of loyalty program. ...
Wildfire Systems
By Wildfire Systems
on November 16, 2021
New ‘Couponator’ feature enables financial institutions, retail brands and technology OEMs to deliver a more seamless customer experience to online shoppers
Ian Miller
By Ian Miller
on November 11, 2021
An overlooked tactic of growing your affiliate program is ensuring your site is compliant with all the major network and publisher requirements for customer privacy. In light of increased scrutiny ...
Erica Forrette
By Erica Forrette
on October 26, 2021
E-commerce rewards are the latest tool for financial institutions to implement as part of their loyalty programs to acquire and retain customers. Consumers now expect some sort of rewards / loyalty ...
Shawn Conahan
By Shawn Conahan
on October 19, 2021
The economy is booming largely because consumers are, well, consuming. How and what people consume, is forever changed, and one key element is at the center of it all: e-commerce.
Michelle Wood
By Michelle Wood
on October 12, 2021
By now most marketers understand the importance and value of having an affiliate program. Over the years, affiliate marketing has proven to be both a significant sales driver for advertisers, as well ...
Shawn Conahan
By Shawn Conahan
on October 05, 2021
If the most important mobile interface of the future is messaging, and it is, then Facebook paying $16 beeelion dollars for WhatsApp seems like a bargain today, and it is.
Wildfire Systems
By Wildfire Systems
on September 28, 2021
E-commerce veterans Kerri Pollard and Adam Weiss also join the company’s board of advisors
Ian Miller
By Ian Miller
on September 21, 2021
At WWDC this year, Apple announced something that got a LOT of people excited: with iOS 15 and iPadOS 15, mobile Safari extensions would be available. For many years, extensions for desktop browsers ...
Wildfire Systems
By Wildfire Systems
on September 15, 2021
The saving and investing app, Acorns becomes the first to leverage Wildfire’s platform for the mobile Safari browser
Wildfire Systems
By Wildfire Systems
on September 13, 2021
Venture capital investment will fuel acceleration of white-label monetization platform for leading technology and financial services partners Solana Beach, Calif. – August 4, 2021 – Wildfire Systems ...