By Wildfire Systems
on October 04, 2022
Majority of respondents rank cashback as the number one preferred reward type and say they choose retailers based on whether rewards are offered  
Shawn Conahan
By Shawn Conahan
on September 12, 2022
Recently, I had the pleasure of participating in a webinar from The Fintech Times along with Georgy Sokolov, Co-Founder and VP of Partnerships at Wirex; and Natasha Zurnamer, CEO of Optty. The topic ...
Erica Forrette
By Erica Forrette
on August 31, 2022
In today’s modern banking world, banks understand that they need to move beyond merely having a transactional relationship with their customers. To accomplish this, they need to increase customer ...
Michelle Wood
By Michelle Wood
on August 02, 2022
These days, with price increases at record levels, everyone is looking for ways to make their money go further when purchasing both necessities and non-essential items. Whether it’s immediate savings ...
Erica Forrette
By Erica Forrette
on July 05, 2022
With privacy and personal data protection concerns at an all-time high, and the poor user experience created by sites with too many ads, many consumers look to ad-blockers to improve and streamline ...
Erica Forrette
By Erica Forrette
on July 01, 2022
What are cashback rewards programs and why do they matter? Loyalty and rewards programs offered by all types of businesses have become extremely popular. HBR reports that more than 60% of all ...
Michele Maley
By Michele Maley
on June 28, 2022
Before entering any sort of partnership, the companies on both sides usually want to understand the partnership's potential value and return on their investment. Creating an ROI model for a cashback ...
Erica Forrette
By Erica Forrette
on June 15, 2022
The backbone of any customer loyalty program is in the name itself: the customer! Although typically, the key reason why a company launches a customer rewards program is to drive business objectives ...
Erica Forrette
By Erica Forrette
on June 07, 2022
As an advertiser, a company might already be running an online affiliate marketing program. Which is great, because as a performance marketing channel, affiliate programs are proven to be an ...
Erica Forrette
By Erica Forrette
on May 31, 2022
Companies often view loyalty programs as strictly being a customer retention strategy. While they are a powerful way to increase customer lifetime value and strengthen customer relationships, they ...
Erica Forrette
By Erica Forrette
on May 24, 2022
If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...
By Wildfire Systems
on May 17, 2022
Givebacks is the first organization to leverage cashback rewards from online shopping to scale fundraising efforts for more than 1 million non-profits across the U.S.  
Jason Fuentes
By Jason Fuentes
on May 12, 2022
As a partner to financial institutions and card issuers, we often come across card-linked offer (“CLO”) solutions.
Kyle Kurz
By Kyle Kurz
on May 03, 2022
Terraform is an incredibly powerful tool for managing Infrastructure as Code (IaC). (In fact, we’ve already made note of how we’re using Terraform to manage our passwords & secrets at Wildfire.) ...
Erica Forrette
By Erica Forrette
on April 26, 2022
Every day, we are lucky to work with visionary companies who see the value of implementing an e-commerce rewards program for their customers. Today, we want to highlight four savvy Wildfire partners ...
Michelle Wood
By Michelle Wood
on April 12, 2022
Hiring in general is one of those classic balancing acts of art and science. It can be a little about luck, a little about a gut feeling you have, and a little about the candidates possessing the ...
Jase Thomson
By Jase Thomson
on April 07, 2022
With the release of iOS 15, Apple took a leap forward, carving a path for mobile browser extensions by introducing iOS Safari app extensions. These extensions enhance users’ browsing experience by ...
Michelle Wood
By Michelle Wood
on March 30, 2022
When building a white-label rewards program that has extensive reach and provides value almost anywhere a shopper might land, it’s critical to have a robust, high-quality portfolio of merchants in ...
Erica Forrette
By Erica Forrette
on March 22, 2022
Online shopping: people either love it or hate it. What can really make shoppers hate it is when they fill up their shopping cart, then spend 15 minutes hunting around for deals or coupons, visiting ...
Adison Lay
By Adison Lay
on March 15, 2022
Background: Simultaneous Cashback Program Development  A major goal in software development is to keep your code DRY (Don’t Repeat Yourself). Ideally, when you require a piece of functionality in ...
Michelle Wood
By Michelle Wood
on March 09, 2022
To improve customer lifetime value and drive better customer engagement, a cashback loyalty program may make sense for your user base. But before you take this ball and run with it, you need to ...
Erica Forrette
By Erica Forrette
on March 01, 2022
Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new ...
Erica Forrette
By Erica Forrette
on February 15, 2022
Frequent flyer programs are the granddaddy of modern loyalty programs. In all the years they’ve been around, they continue to excite, engage, and reward participants. Members not only receive ...
Jason Fuentes
By Jason Fuentes
on February 07, 2022
Just a few years ago, apps owned by Google and Meta (a.k.a. Facebook) accounted for 80% of the apps on our phones’ home screens: Facebook, Gmail, Instagram, YouTube, WhatsApp, Google Calendar, Maps, ...
Erica Forrette
By Erica Forrette
on January 25, 2022
Welcome to the first post in our series highlighting our amazing team members and shining some light on the contributions of every individual at Wildfire.
Kyle Kurz
By Kyle Kurz
on January 21, 2022
Introduction Secret management is hard. There, I said it. Leaked secrets in Slack channels, shared Google documents or accidental commits to a codebase are commonplace, daily occurrences at many ...
Erica Forrette
By Erica Forrette
on January 18, 2022
Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app ...
Jordan Glazier
By Jordan Glazier
on January 14, 2022
For Wildfire, the theme was growth in 2021. Across all measures, we saw significant growth this past year.
Erica Forrette
By Erica Forrette
on January 04, 2022
One way companies, and financial services brands in particular, can convey the benefits of a cashback rewards program for their customers is through the addition of a custom shopping site or offer ...
Erica Forrette
By Erica Forrette
on December 22, 2021
Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. ...
By Wildfire Systems
on December 15, 2021
Expanded reach of merchant network by 67% and increased transaction velocity by 2,400%
Erica Forrette
By Erica Forrette
on December 07, 2021
Digital coupons have been around almost as long as the internet itself. Online shoppers know what they want - deals and discounts. Ninety-two percent of shoppers say they are “always” looking for ...
Jason Fuentes
By Jason Fuentes
on November 29, 2021
Loyalty and rewards programs have become extremely popular. According to HBR, 90% percent of leisure and hospitality companies, and more than 60% of all companies, offer some type of loyalty program. ...
By Wildfire Systems
on November 16, 2021
New ‘Couponator’ feature enables financial institutions, retail brands and technology OEMs to deliver a more seamless customer experience to online shoppers
Ian Miller
By Ian Miller
on November 11, 2021
An overlooked tactic of growing your affiliate program is ensuring your site is compliant with all the major network and publisher requirements for customer privacy. In light of increased scrutiny ...
Erica Forrette
By Erica Forrette
on October 26, 2021
E-commerce rewards are the latest tool for financial institutions to implement as part of their loyalty programs to acquire and retain customers. Consumers now expect some sort of rewards / loyalty ...
Shawn Conahan
By Shawn Conahan
on October 19, 2021
The economy is booming largely because consumers are, well, consuming. How and what people consume, is forever changed, and one key element is at the center of it all: e-commerce.
Michelle Wood
By Michelle Wood
on October 12, 2021
By now most marketers understand the importance and value of having an affiliate program.  Over the years, affiliate marketing has proven to be both a significant sales driver for advertisers, as ...
Shawn Conahan
By Shawn Conahan
on October 05, 2021
If the most important mobile interface of the future is messaging, and it is, then Facebook paying $16 beeelion dollars for WhatsApp seems like a bargain today, and it is.
By Wildfire Systems
on September 28, 2021
E-commerce veterans Kerri Pollard and Adam Weiss also join the company’s board of advisors  
Ian Miller
By Ian Miller
on September 21, 2021
At WWDC this year, Apple announced something that got a LOT of people excited:  with iOS 15 and iPadOS 15, mobile Safari extensions would be available. For many years, extensions for desktop browsers ...
By Wildfire Systems
on September 15, 2021
The saving and investing app, Acorns becomes the first to leverage  Wildfire’s platform for the mobile Safari browser  
By Wildfire Systems
on September 13, 2021
Venture capital investment will fuel acceleration of white-label monetization platform for leading technology and financial services partners   Solana Beach, Calif. – August 4, 2021 – Wildfire ...