Recently, I had the pleasure of participating in a webinar from The Fintech Times along with Georgy Sokolov, Co-Founder and VP of Partnerships at Wirex; and Natasha Zurnamer, CEO of Optty. The topic ...
In today’s modern banking world, banks understand that they need to move beyond merely having a transactional relationship with their customers. To accomplish this, they need to increase customer ...
These days, with price increases at record levels, everyone is looking for ways to make their money go further when purchasing both necessities and non-essential items. Whether it’s immediate savings ...
With privacy and personal data protection concerns at an all-time high, and the poor user experience created by sites with too many ads, many consumers look to ad-blockers to improve and streamline ...
What are cashback rewards programs and why do they matter? Loyalty and rewards programs offered by all types of businesses have become extremely popular. HBR reports that more than 60% of all ...
Before entering any sort of partnership, the companies on both sides usually want to understand the partnership's potential value and return on their investment. Creating an ROI model for a cashback ...
The backbone of any customer loyalty program is in the name itself: the customer! Although typically, the key reason why a company launches a customer rewards program is to drive business objectives ...
As an advertiser, a company might already be running an online affiliate marketing program. Which is great, because as a performance marketing channel, affiliate programs are proven to be an ...
Companies often view loyalty programs as strictly being a customer retention strategy. While they are a powerful way to increase customer lifetime value and strengthen customer relationships, they ...
If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...
Givebacks is the first organization to leverage cashback rewards from online shopping to scale fundraising efforts for more than 1 million non-profits across the U.S.
Terraform is an incredibly powerful tool for managing Infrastructure as Code (IaC). (In fact, we’ve already made note of how we’re using Terraform to manage our passwords & secrets at Wildfire.) ...
Every day, we are lucky to work with visionary companies who see the value of implementing an e-commerce rewards program for their customers. Today, we want to highlight four savvy Wildfire partners ...
Hiring in general is one of those classic balancing acts of art and science. It can be a little about luck, a little about a gut feeling you have, and a little about the candidates possessing the ...
With the release of iOS 15, Apple took a leap forward, carving a path for mobile browser extensions by introducing iOS Safari app extensions. These extensions enhance users’ browsing experience by ...
When building a white-label rewards program that has extensive reach and provides value almost anywhere a shopper might land, it’s critical to have a robust, high-quality portfolio of merchants in ...
Online shopping: people either love it or hate it. What can really make shoppers hate it is when they fill up their shopping cart, then spend 15 minutes hunting around for deals or coupons, visiting ...
Background: Simultaneous Cashback Program Development A major goal in software development is to keep your code DRY (Don’t Repeat Yourself). Ideally, when you require a piece of functionality in ...
To improve customer lifetime value and drive better customer engagement, a cashback loyalty program may make sense for your user base. But before you take this ball and run with it, you need to ...
Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new ...
Frequent flyer programs are the granddaddy of modern loyalty programs. In all the years they’ve been around, they continue to excite, engage, and reward participants. Members not only receive ...
Just a few years ago, apps owned by Google and Meta (a.k.a. Facebook) accounted for 80% of the apps on our phones’ home screens: Facebook, Gmail, Instagram, YouTube, WhatsApp, Google Calendar, Maps, ...
Welcome to the first post in our series highlighting our amazing team members and shining some light on the contributions of every individual at Wildfire.
Introduction Secret management is hard. There, I said it. Leaked secrets in Slack channels, shared Google documents or accidental commits to a codebase are commonplace, daily occurrences at many ...
Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app ...
One way companies, and financial services brands in particular, can convey the benefits of a cashback rewards program for their customers is through the addition of a custom shopping site or offer ...
Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. ...
Digital coupons have been around almost as long as the internet itself. Online shoppers know what they want - deals and discounts. Ninety-two percent of shoppers say they are “always” looking for ...
Loyalty and rewards programs have become extremely popular. According to HBR, 90% percent of leisure and hospitality companies, and more than 60% of all companies, offer some type of loyalty program. ...
New ‘Couponator’ feature enables financial institutions, retail brands and technology OEMs to deliver a more seamless customer experience to online shoppers
An overlooked tactic of growing your affiliate program is ensuring your site is compliant with all the major network and publisher requirements for customer privacy. In light of increased scrutiny ...
E-commerce rewards are the latest tool for financial institutions to implement as part of their loyalty programs to acquire and retain customers. Consumers now expect some sort of rewards / loyalty ...
The economy is booming largely because consumers are, well, consuming. How and what people consume, is forever changed, and one key element is at the center of it all: e-commerce.
By now most marketers understand the importance and value of having an affiliate program. Over the years, affiliate marketing has proven to be both a significant sales driver for advertisers, as ...
If the most important mobile interface of the future is messaging, and it is, then Facebook paying $16 beeelion dollars for WhatsApp seems like a bargain today, and it is.
At WWDC this year, Apple announced something that got a LOT of people excited: with iOS 15 and iPadOS 15, mobile Safari extensions would be available. For many years, extensions for desktop browsers ...
Venture capital investment will fuel acceleration of white-label monetization platform for leading technology and financial services partners Solana Beach, Calif. – August 4, 2021 – Wildfire ...
