When a company attracts a wide-ranging and diverse group of investors, it often signals strong market potential and a compelling vision. Over the years, Wildfire Systems has received investment from ...
At Wildfire, we're dedicated to uncovering the most effective cashback program marketing strategies to guide our clients in building data-driven and customer-centric campaigns. In previous posts, ...
I was recently preparing for a business trip to Puerto Rico. The kind that combines island humidity with conference rooms kept arctic-cold. I needed to pack smart, stay comfortable, and look like ...
A simple and effective option to help enhance a cashback rewards program is by integrating a shopping portal (aka rewards directory, deal portal, or offer wall.) A shopping portal serves as a ...
In March 2025, Google introduced some key updates to its Chrome Web Store policies concerning affiliate programs in extensions. To enhance transparency and ensure that extensions do not engage in ...
Getting users interested is just the first part of creating a successful cashback rewards program. Retaining these users means turning their initial interest into real engagement and lasting loyalty.
New automated incentives feature in Wildfire's white-label rewards platform helps businesses drive engagement and revenue with zero technical lift SAN DIEGO, April 16, 2025-- Wildfire Systems Inc., ...
Wildfire has launched Action Rewards, a powerful promotional tool designed to help our clients drive participation and engagement in their rewards programs. Action Rewards offers plug-and-play ...
Digital coupons remain a consistently favorite tool for online shoppers looking to save money. In Wildfire’s 2024 consumer survey, 72% of consumers stated they were more interested than ever before ...
A shopping portal can be an important component of a shopping rewards program and can open up the rewards program to all users, not just those who have a browser extension. A well-designed shopping ...
When most people think of shopping companions - such as browser extensions that help customers save money - they immediately picture cashback rewards or coupon finders. Shopping companions like ...
First-of-its-kind offering delivers contextually relevant value-added services and cardholder benefits at the right moment in consumers’ online shopping journey
To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.
Enables brands to distribute contextually relevant promotions and tailored rewards within consumers’ shopping journeys across Wildfire’s network of shopping companions
In the financial services industry, trust is the most critical consideration. To safeguard consumer interests and promote ethical business practices, the Dodd-Frank Act introduced UDAAP - short for ...
Cashback programs are a vital tool for businesses looking to drive customer engagement and loyalty, while also boosting revenue. And customers themselves are using cashback rewards programs more than ...
Despite many objectively positive US economic indicators (a historically low unemployment rate, record-setting stock market performance, and higher average wages), US consumers still seem to be ...
In spite of positive US economic indicators, including a historically low unemployment rate, record-setting stock market performance, and higher average wages, consumers are still cautious. Driven by ...
Investment will accelerate expansion of new features that are essential to the value-added services and benefits that Wildfire‘s clients extend to their customers
For this year’s Money20/20 USA show, the conference organizers have outlined five major themes that will shape the event, reflecting the latest challenges - and opportunities - in fintech, payments, ...
Latest shopping trends survey finds 77% of consumers are more interested than ever before in earning cashback rewards for shopping, while 60% will spend more if they have access to deals or coupons ...
As we approach the busy Q4 shopping season, it's crucial for companies with shopping rewards programs to fine-tune their marketing strategies to make the most of this lucrative period by driving ...
A handful of teammates from Wildfire attended this year’s CJU conference in Santa Barbara. In this annual meetup, hosted by the CJ affiliate marketing network, over 1,000 performance marketers ...
San Diego, Calif. -- August 13, 2024 – Inc. revealed today that Wildfire Systems, an innovative financial technology platform that powers reward programs, shopping companions, and content ...
For today's consumers, the differentiation factor cashback adds for your business and the value provided to consumers can significantly enhance loyalty and customer satisfaction.
As you launch your cashback rewards program and more customers begin participating, you may encounter questions about their delay in receiving cashback rewards. While it might at first seem unusual, ...
In our crowded digital landscape, email remains one of the most powerful channels for reaching and engaging existing customers. When it comes to promoting your brand's shopping rewards program, ...
As you launch your own branded cashback rewards program with elements such as browser extensions powered by Wildfire’s bank-grade shopping rewards platform, it’s essential to understand the ...
As a company offering a rewards program with a cashback browser extension to your customers, you likely invest significant resources into rewards program marketing across various channels. But are ...
SAN DIEGO – April 25, 2024 -- Wildfire Systems was named the winner of a Bronze Stevie® Award in the Achievement in Technology Innovation category in The 22nd Annual American Business Awards® today.
Affiliate marketing is often considered to be a "bottom-of-funnel" tactic, especially with publishers that deliver coupon codes or cashback rewards seen as effective conversion drivers. While this ...
In the interest of retaining “wallet primacy” and making sure their card is the first consumers reach for when shopping online, banks and credit card issuers have a strong interest in simplifying the ...
Banking is one of the most highly-regulated industries on the planet. But did you know that any fintech working with a bank is accountable to the same regulations as that bank?
The shopping rewards space just got more competitive with the launch of Citi ShopSM, Citi’s new shopping rewards program. This marks the first major product launch in this category by a large ...
Update May 2025: Make sure your extension meets the new requirements for affiliate relationship disclosure - read our guide. With over 200,000 extensions in the Chrome Web Store (CWS), it can be ...
Acknowledgements: I owe many thanks to Michael Marcus (Senior Advisor, BCG and Wildfire Board Member) for collaborating with me to expand on the concept of online shopping rewards as a core component ...
SAN DIEGO – January 9, 2024 -- Wildfire Systems Inc., a financial technology platform that powers white label loyalty and rewards programs, today announced that it has been honored by Built In for ...
A new study from CJ, one of the largest global affiliate marketing networks, and Namogoo, a customer journey platform, provides new, compelling data on the business value that browser extensions ...
Sometimes our clients’ customers activate cashback through a Wildfire-powered cashback browser extension, only to later lose out on earning rewards if the attribution for the sale gets lost along the ...
Card-linked offers and online shopping rewards programs such as cashback rewards, are incentives that businesses can use to drive customer behavior to achieve their goals.
Passkeys are all the rage these days, for obvious reasons. The idea of replacing a complex (or worse, reused) password you must remember with a unique generated secret stored on your machine for each ...
Great news for our clients and their customers, just in time for holiday shopping. The Wildfire Merchant Development team is always securing new partnerships with notable e-commerce retailers, so ...
This year, the Money20/20 USA show in Las Vegas is focusing onthe story in the banking/payments/fintech/FI industries, as told through four distinct chapters addressing the root of what’s happening ...
As you probably know, Black Friday / Cyber Monday is the shopping weekend from Thanksgiving to the Monday after, and is one of the highest-volume shopping “holidays” of the year. Discounts and deals ...
Here at Wildfire, as we continue our research into the best ways to successfully market browser extensions for cashback rewards and coupons, in this post we analyze the marketing and customer ...
Today’s consumers are shopping anywhere and everywhere. Gone are the days when customers only shopped on their desktops. Smart shoppers now seamlessly switch between devices, engaging with brands ...
Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...
With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...
Wildfire-powered Chrome extension will enable millions of Shop Your Way members to turn cashback into points from more than 15,000 online merchants nationwide
SAN DIEGO – August 15, 2023 / PR Newswire /– Inc. revealed today that Wildfire Systems Inc., an innovative financial technology platform that powers reward programs, shopping companions, and content ...
In light of ever-higher customer expectations and higher churn rates, it's imperative for financial institutions to devise a strategic approach to effectively engaging and retaining their customers.
Given the ubiquity of smartphones in our lives, and the fact that 92% of internet users access the internet using a mobile phone of some kind, it’s no surprise that modern consumers simply expect to ...
If your customers are earning cashback rewards for online shopping using your company's cashback browser extension but they also have an adblocker installed, they might have noticed warnings from the ...
RevenueEngine is a first of its kind solution that provides companies on the forefront of AI innovation the ability to earn revenue from the content they create
Amidst economic uncertainty, consumers are changing their shopping behaviors and placing more importance on ways to save money with digital tools. Our recent whitepaper, "Shopping in the New Normal: ...
Update: RBC won the prestigious "Loyalty Program of the Year (Americas)" award again in 2024! Congratulations RBC! Congratulations to Wildfire client, The Royal Bank of Canada (RBC). RBC's Avion ...
Amidst ongoing inflation and high prices, consumers are changing their shopping behaviors. Our recent whitepaper, "Shopping in the New Normal: Responding to New Consumer Habits That Are Here to ...
Measuring website performance and understanding user behavior online is crucial for success. For years, Google Analytics has been the go-to tool for tracking and analyzing website data. However, with ...
As the leading white-label cashback rewards platform, we are often asked by our clients if their customers’ cash back rewards are taxable. In this post we’ll talk about how the IRS views cashback ...
Survey: 87% of consumers who changed shopping habits due to the economy say they plan to sustain those behavior changes going forward, pressuring banks and retailers to offer money-saving options
Why Digital Coupons are Important As noted in our other post about offering digital coupon solutions to your customers, saving money with coupons is in high demand right now. With inflation ...
Here at Wildfire, we're always researching and learning about the best ways to successfully market browser extensions for cashback rewards and coupons, so that we can help our clients build smart ...
This post continues our series on building a marketing plan to launch your cashback rewards program and successfully drive adoption among your customers. (If you haven't had a chance to read them ...
In Part 1 of this series about marketing a new loyalty rewards program, I covered the importance of setting goals, knowing your customer, and understanding more about your real competition. Now, once ...
We've come up with a unique way to differentiate our clients' cashback rewards programs and help drive customer engagement, with a new program called Boosted Offers. With Boosted Offers, our clients ...
In Part 1 of this series, my illustrious colleague Michelle Wood outlined some of the challenges with relationship-building and maintaining a robust network of merchants to power a cashback rewards ...
As consumers are increasingly concerned about price increases and their effect on household budgets, more and more of them are turning to digital coupons as a way to save more money when shopping ...
Wildfire's Extension Launchpad product assures clients that any cashback browser extension they build using the Wildfire codebase provided in Launchpad, will have "affiliate network compliance."
In Q4 2022, according to Comscore, mobile commerce sales set a new record. M-commerce accounted for 38% of the total online sales in Q4 2022, reaching a new all-time high of $127.5 billion.
There’s no doubt about it: cashback rewards are hot, and getting hotter in 2023. Even though inflation is showing signs of decreasing, prices may stay high for a while, so consumers want to save ...
UPDATE, 2/25/25: We received our final SOC-2 Audit Report and completed our PCI-DSS SAQ-A self-assessment, completing the 2024 audit cycle! In industries like banking and technology, trust, security, ...
Wildfire continues to innovate with new products along with security enhancements to solidify our position as the leading white-label cashback rewards platform. Today, we announced two new products ...
Consumers, discouraged by rising prices, now seek businesses that reward loyalty more than ever. Like milk and bread, incentives — such as cashback offerings, discounts, and extra perks — are now ...
At October’s Money20/20 USA event in Las Vegas, I met with 26 banks and other financial services companies. Do you know what ALL of them said? Literally all of the consumer-facing financial ...
An uncertain economy and rising inflation are driving consumers more than ever to seek out money-saving tactics such as cashback rewards for shopping and coupons. Our recent whitepaper, titled ...
There's no doubt that consumers today are concerned about the uncertain economy and record inflation. Our recent whitepaper, titled "Online Shopping Rewards Have Gone Mainstream, Offering A Win For ...
In late October, Money20/20 USA was back, with an estimated 8,000 participants from 94 countries, and 3,000 companies converging on a chilly Las Vegas. Attendees were there looking to meet market ...
When I'm interviewing potential candidates for our Developer jobs at Wildfire, one of my favorite discussions is the question "How do you define DevSecOps?" A quick search of Hacker News will show ...
Recently, I had the pleasure of participating in a webinar from The Fintech Times along with Georgy Sokolov, Co-Founder and VP of Partnerships at Wirex; and Natasha Zurnamer, CEO of Optty. The topic ...
In today’s modern banking world, banks understand that they need to move beyond merely having a transactional relationship with their customers. To accomplish this, they need to increase customer ...
These days, with price increases at record levels, everyone is looking for ways to make their money go further when purchasing both necessities and non-essential items. Whether it’s immediate savings ...
With privacy and personal data protection concerns at an all-time high, and the poor user experience created by sites with too many ads, many consumers look to ad-blockers to improve and streamline ...
What are cashback rewards programs and why do they matter? Loyalty and rewards programs offered by all types of businesses have become extremely popular. HBR reports that more than 60% of all ...
Before entering any sort of partnership, the companies on both sides usually want to understand the partnership's potential value and return on their investment. Creating an ROI model for a cashback ...
The backbone of any customer loyalty program is in the name itself: the customer! Although typically, the key reason why a company launches a customer rewards program is to drive business objectives ...
As an advertiser, a company might already be running an online affiliate marketing program. Which is great, because as a performance marketing channel, affiliate programs are proven to be an ...
Companies often view loyalty programs as strictly being a customer retention strategy. While they are a powerful way to increase customer lifetime value and strengthen customer relationships, they ...
If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...
Givebacks is the first organization to leverage cashback rewards from online shopping to scale fundraising efforts for more than 1 million non-profits across the U.S.
Terraform is an incredibly powerful tool for managing Infrastructure as Code (IaC). (In fact, we’ve already made note of how we’re using Terraform to manage our passwords & secrets at Wildfire.) ...
Hiring in general is one of those classic balancing acts of art and science. It can be a little about luck, a little about a gut feeling you have, and a little about the candidates possessing the ...
With the release of iOS 15, Apple took a leap forward, carving a path for mobile browser extensions by introducing iOS Safari app extensions. These extensions enhance users’ browsing experience by ...
When building a white-label rewards program that has extensive reach and provides value almost anywhere a shopper might land, it’s critical to have a robust, high-quality portfolio of merchants in ...
Online shopping: people either love it or hate it. What can really make shoppers hate it is when they fill up their shopping cart, then spend 15 minutes hunting around for deals or coupons, visiting ...
Background: Simultaneous Cashback Program Development A major goal in software development is to keep your code DRY (Don’t Repeat Yourself). Ideally, when you require a piece of functionality in ...
To improve customer lifetime value and drive better customer engagement, a cashback loyalty program may make sense for your user base. But before you take this ball and run with it, you need to ...
Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new ...
Frequent flyer programs are the granddaddy of modern loyalty programs. In all the years they’ve been around, they continue to excite, engage, and reward participants. Members not only receive ...
Just a few years ago, apps owned by Google and Meta (a.k.a. Facebook) accounted for 80% of the apps on our phones’ home screens: Facebook, Gmail, Instagram, YouTube, WhatsApp, Google Calendar, Maps, ...
Welcome to the first post in our series highlighting our amazing team members and shining some light on the contributions of every individual at Wildfire.
Introduction Secret management is hard. There, I said it. Leaked secrets in Slack channels, shared Google documents or accidental commits to a codebase are commonplace, daily occurrences at many ...
Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app ...
One way companies, and financial services brands in particular, can convey the benefits of a cashback rewards program for their customers is through the addition of a custom shopping site or offer ...
Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. ...
Digital coupons have been around almost as long as the internet itself. Online shoppers know what they want - deals and discounts. Ninety-two percent of shoppers say they are “always” looking for ...
Loyalty and rewards programs have become extremely popular. According to HBR, 90% percent of leisure and hospitality companies, and more than 60% of all companies, offer some type of loyalty program. ...
New ‘Couponator’ feature enables financial institutions, retail brands and technology OEMs to deliver a more seamless customer experience to online shoppers
An overlooked tactic of growing your affiliate program is ensuring your site is compliant with all the major network and publisher requirements for customer privacy. In light of increased scrutiny ...
E-commerce rewards are the latest tool for financial institutions to implement as part of their loyalty programs to acquire and retain customers. Consumers now expect some sort of rewards / loyalty ...
The economy is booming largely because consumers are, well, consuming. How and what people consume, is forever changed, and one key element is at the center of it all: e-commerce.
By now most marketers understand the importance and value of having an affiliate program. Over the years, affiliate marketing has proven to be both a significant sales driver for advertisers, as well ...
If the most important mobile interface of the future is messaging, and it is, then Facebook paying $16 beeelion dollars for WhatsApp seems like a bargain today, and it is.
At WWDC this year, Apple announced something that got a LOT of people excited: with iOS 15 and iPadOS 15, mobile Safari extensions would be available. For many years, extensions for desktop browsers ...
Venture capital investment will fuel acceleration of white-label monetization platform for leading technology and financial services partners Solana Beach, Calif. – August 4, 2021 – Wildfire Systems ...
