As the U.S. holiday shopping season gets underway, Wildfire’s cashback and rewards merchant network continues to grow, giving financial institutions, fintech partners, and their customers even more ways to earn cashback on purchases.
For Q4 2025, we’ve added several new merchants across categories like travel, fashion, and technology, creating additional opportunities for shoppers to earn rewards and use digital coupons on everyday purchases and holiday gifts alike.
With these additions, our clients’ customers benefit from a broader network of trusted U.S. and global brands — strengthening the value of branded rewards programs and browser extensions powered by Wildfire.
New Merchants Joining the Wildfire Network in Q4 2025
Apparel • Shoes • Accessories
Marc Jacobs – The renowned global fashion house brings its handbags, apparel, and accessories to the Wildfire network, offering luxury-minded shoppers new ways to earn cashback on designer purchases.
Under Armour – A leader in performance apparel and footwear, now Under Armour rewards shoppers as they gear up for the new year’s fitness goals and holiday gifting.
Electronics • Hobbies
RadioShack – The legendary electronics retailer returns to the Wildfire cashback platform, now catering to tech enthusiasts and makers seeking deals on gadgets, tools, and components.
Sweetwater Sound – Musicians and audiophiles can now earn cashback on gear and pro-audio equipment from one of the most respected names in music retail.
Travel • Experiences
British Airways – U.S. travelers can now earn cashback when booking international flights, upgrades, and vacation packages with one of the world’s premier airlines — just in time for holiday and 2026 travel planning.
Financial • Tax Services
TurboTax – As the 2025 tax season approaches, U.S. consumers preparing their returns can now earn cashback with TurboTax — adding even more year-round value to your rewards platform.
Vision • Lifestyle Expansion
Zenni – Zenni’s affordable eyewear collection and its extended partner network now offer greater reach and category diversification, making it easier for customers to earn on both everyday essentials and style upgrades.
More Cashback Opportunities for Shoppers
These new partnerships strengthen the Wildfire network in several strategic ways:
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Greater category breadth — Covering fashion, travel, tech, and financial services
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Higher perceived value — Premium brands enhance your rewards program’s appeal
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Increased engagement — More frequent opportunities to activate offers
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Expanded holiday reach — Cashback earning potential aligned with peak U.S. shopping season
As a result, your customers can now earn rewards more often — whether they’re shopping online for holiday gifts, planning year-end travel, or preparing for tax season.
Looking Ahead to 2026
Wildfire’s Merchant Development team continues to expand the network, adding new U.S. and international merchants every quarter. Our mission remains the same: to help banks, fintechs, and our other loyalty platform clients deliver more value to their customers with every purchase — through a secure, compliant, and scalable cashback rewards platform.
Stay tuned for upcoming announcements as we build momentum into 2026 and beyond.
