Michelle Wood

Michelle Wood

Michelle oversees the merchant network side of the Wildfire Systems platform. Her team builds productive partnerships with online retailers and affiliate networks, bringing them into the Wildfire platform and improving their incremental revenue opportunities. With over 16 years of experience in digital media, affiliate marketing and influencer media sales, Michelle has worked with many of the world’s most notable enterprise e-commerce companies to acquire new and loyal customers and exceed revenue targets with positive ROI.

More from Michelle Wood

Affiliate Marketing Strategy,
Alternate Merchant Alerts,
Wildfire Features

How Wildfire's Cashback Browser Extensions Boost Advertiser Exposure

Michelle Wood
By Michelle Wood
on April 16, 2024
Affiliate marketing is often considered to be a "bottom-of-funnel" tactic, especially with publishers that deliver coupon codes or cashback rewards seen as effective conversion drivers. While this ...
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White-Label Browser Extensions,
Shopping Companions,
RevenueEngine

Navigating the Diverse Browser Extension Landscape in Affiliate Marketing

Michelle Wood
By Michelle Wood
on March 11, 2024
In the constantly-evolving affiliate marketing world, browser extensions remain powerful tools that shape consumer behavior and drive revenue for online retailers. Despite browser extensions’ growing ...
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Affiliate Marketing Strategy,
White-Label Browser Extensions,
Research

The Business Value of Shopping Browser Extensions: Major New Findings from CJ

Michelle Wood
By Michelle Wood
on January 02, 2024
A new study from CJ, one of the largest global affiliate marketing networks, and Namogoo, a customer journey platform, provides new, compelling data on the business value that browser extensions ...
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Affiliate Marketing Strategy,
White-Label Browser Extensions,
Behind the Scenes

Why Affiliate Marketing Network Compliance is So Important

Michelle Wood
By Michelle Wood
on March 27, 2023
Wildfire's Extension Launchpad product assures clients that any cashback browser extension they build using the Wildfire codebase provided in Launchpad, will have "affiliate network compliance."
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Cashback,
Merchant reach

Why a Robust Merchant Network Matters for Successful Cashback Rewards Programs

Michelle Wood
By Michelle Wood
on August 02, 2022
These days, with price increases at record levels, everyone is looking for ways to make their money go further when purchasing both necessities and non-essential items. Whether it’s immediate savings ...
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Affiliate Marketing Strategy,
Merchant reach

How to Succeed in Affiliate Marketing: Hiring for a Merchant Development Team

Michelle Wood
By Michelle Wood
on April 12, 2022
Hiring in general is one of those classic balancing acts of art and science. It can be a little about luck, a little about a gut feeling you have, and a little about the candidates possessing the ...
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Cashback,
Merchant reach

How We Keep Our White-Label Cashback Rewards Platform Full of Amazing High-Quality Merchants

Michelle Wood
By Michelle Wood
on March 30, 2022
When building a white-label rewards program that has extensive reach and provides value almost anywhere a shopper might land, it’s critical to have a robust, high-quality portfolio of merchants in ...
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Cashback,
Merchant reach

Why It's Hard To Build a Cashback Rewards Program In-House, Part 1

Michelle Wood
By Michelle Wood
on March 09, 2022
To improve customer lifetime value and drive better customer engagement, a cashback loyalty program may make sense for your user base. But before you take this ball and run with it, you need to ...
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Affiliate Marketing Strategy

Affiliate Marketing Strategy: Ensure a Healthy Mix of Publishers to Grow Your Affiliate Program

Michelle Wood
By Michelle Wood
on October 12, 2021
By now most marketers understand the importance and value of having an affiliate program. Over the years, affiliate marketing has proven to be both a significant sales driver for advertisers, as well ...
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