Acknowledgements: I owe many thanks to Michael Marcus (Senior Advisor, BCG and Wildfire Board Member) for collaborating with me to expand on the concept of online shopping rewards as a core component ...
Sometimes our clients’ customers activate cashback through a Wildfire-powered cashback browser extension, only to later lose out on earning rewards if the attribution for the sale gets lost along the ...
Card-linked offers and online shopping rewards programs such as cashback rewards, are incentives that businesses can use to drive customer behavior to achieve their goals.
Here at Wildfire, as we continue our research into the best ways to successfully market browser extensions for cashback rewards and coupons, in this post we analyze the marketing and customer ...
Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...
With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...
Given the ubiquity of smartphones in our lives, and the fact that 92% of internet users access the internet using a mobile phone of some kind, it’s no surprise that modern consumers simply expect to ...
If your customers are earning cashback rewards for online shopping using your company's cashback browser extension but they also have an adblocker installed, they might have noticed warnings from the ...
As the leading white-label cashback rewards platform, we are often asked by our clients if their customers’ cash back rewards are taxable. In this post we’ll talk about how the IRS views cashback ...
We've come up with a unique way to differentiate our clients' cashback rewards programs and help drive customer engagement, with a new program called Boosted Offers. With Boosted Offers, our clients ...
