Aurea Almeida

Aurea Almeida

Aurea is our resident Client Marketing Guru. Her title at Wildfire is Senior Director, Client Marketing Strategy.

More from Aurea Almeida

Aurea Almeida
By Aurea Almeida
on September 04, 2026
New users of your cashback rewards program don't come back during Black Friday because they remember your logo. They come back because you already gave them a reason to trust your rewards program: ...
Aurea Almeida
By Aurea Almeida
on August 25, 2026
Every year, the same thing happens. Brands wait until the week before Thanksgiving to ramp up marketing, and by then they're fighting for attention in the most crowded, most expensive inbox and feed ...
Aurea Almeida
By Aurea Almeida
on July 07, 2026
When launching a cashback rewards program, the instinct is often to treat it like a slow build. Companies get it live, then ramp up marketing over time.
Aurea Almeida
By Aurea Almeida
on May 26, 2026
A well-designed email program is one of the most powerful tools in your rewards program arsenal, but only if it's built with intention. Here's what separates programs that drive real engagement from ...
Aurea Almeida
By Aurea Almeida
on March 20, 2026
For our clients, launching a shopping portal is a fantastic way to drive engagement, capture shopping behavior insights, and create new revenue streams. However, the rule of "build it and they will ...
Aurea Almeida
By Aurea Almeida
on October 31, 2025
Getting a high number of positive user reviews for your cashback rewards browser extension isn’t just a vanity metric. Good reviews will also help your extension installs grow!
Aurea Almeida
By Aurea Almeida
on April 15, 2025
Wildfire has launched Action Rewards, a powerful promotional tool designed to help our clients drive participation and engagement in their rewards programs. Action Rewards offers plug-and-play ...
Aurea Almeida
By Aurea Almeida
on March 19, 2025
Digital coupons remain a consistently favorite tool for online shoppers looking to save money. In Wildfire’s 2024 consumer survey, 72% of consumers stated they were more interested than ever before ...
Aurea Almeida
By Aurea Almeida
on November 13, 2024
Cashback programs are a vital tool for businesses looking to drive customer engagement and loyalty, while also boosting revenue. And customers themselves are using cashback rewards programs more than ...
Aurea Almeida
By Aurea Almeida
on May 01, 2024
As you launch your own branded cashback rewards program with elements such as browser extensions powered by Wildfire’s bank-grade shopping rewards platform, it’s essential to understand the ...