Aurea Almeida

Capital One Shopping:  Marketing & Customer Acquisition Strategy Insights

Here at Wildfire, we're always researching and learning about the best ways to successfully market browser extensions for cashback rewards and coupons, so that we can help our clients build smart ...

Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Program Adoption - Part 3

This post continues our series on building a marketing plan to launch your cashback rewards program and successfully drive adoption among your customers. (If you haven't had a chance to read them ...

Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Adoption - Part 2

In Part 1 of this series about marketing a new loyalty rewards program, I covered the importance of setting goals, knowing your customer, and understanding more about your real competition. Now, once ...

Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Program Adoption - Part 1

The top reason businesses fail to drive maximum product adoption of their cashback rewards program is the lack of product marketing.