Wildfire Systems
By Wildfire Systems
on January 23, 2024
We are thrilled to be working with Citi on their new shopping browser extension, Citi Shop℠, which is powered by Wildfire Systems Inc.
Shawn Conahan
By Shawn Conahan
on January 11, 2024
Acknowledgements: I owe many thanks to Michael Marcus (Senior Advisor, BCG and Wildfire Board Member) for collaborating with me to expand on the concept of online shopping rewards as a core component ...
Kayla Trautwein
By Kayla Trautwein
on September 07, 2023
Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...
Nancy Bacon
By Nancy Bacon
on August 21, 2023
With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...
Erica Forrette
By Erica Forrette
on August 09, 2023
In light of ever-higher customer expectations and higher churn rates, it's imperative for financial institutions to devise a strategic approach to effectively engaging and retaining their customers.
Erica Forrette
By Erica Forrette
on July 14, 2023
Amidst economic uncertainty, consumers are changing their shopping behaviors and placing more importance on ways to save money with digital tools. Our recent whitepaper, "Shopping in the New Normal: ...
Erica Forrette
By Erica Forrette
on July 06, 2023
Congratulations to Wildfire client, The Royal Bank of Canada (RBC). RBC's Avion Rewards loyalty program was recently recognized as "International Loyalty Program of the Year (Global Regional Winner - ...
Erica Forrette
By Erica Forrette
on July 03, 2023
Amidst ongoing inflation and high prices, consumers are changing their shopping behaviors. Our recent whitepaper, "Shopping in the New Normal: Responding to New Consumer Habits That Are Here to ...
Erica Forrette
By Erica Forrette
on January 05, 2023
Consumers, discouraged by rising prices, now seek businesses that reward loyalty more than ever. Like milk and bread, incentives — such as cashback offerings, discounts, and extra perks — are now ...
Erica Forrette
By Erica Forrette
on November 28, 2022
An uncertain economy and rising inflation are driving consumers more than ever to seek out money-saving tactics such as cashback rewards for shopping and coupons. Our recent whitepaper, titled ...