Capture In-Market Shoppers at the Right Time

With Wildfire’s Conquestor feature, send the right messages to shoppers at the perfect time during their online shopping journey.

Position your brand as the money-saving alternative, with better deals for shoppers as they consider a competitor.

How Conquestor Works

Conquestor messages are delivered through the WCN, Wildfire's network of shopping rewards browser extensions. These extensions are used by our clients' customers, active online shoppers who start millions of shopping trips daily.

Whether these customers land on a competitor’s site or search certain keywords, you can capture them away from that site with a more compelling offer.

With a higher cashback reward or an exclusive offer for shoppers who were considering your competitor, the timing is just right for reaching these in-market consumers.

Convert High-Intent Shoppers

Shoppers who visit competitor sites are already showing an interest in your product category. Turn that interest into sales by offering them a better deal.

These shoppers are deal-seekers who use Wildfire's shopping tools to save money. Sway them to your brand with a richer offer presented at just the right time.

Showcase Your Offers When a Shopper Needs Them Most

Conquestor is available in three formats:

Site Visit Conquesting

Influence in-market consumers with a branded offer that appears over the conquested page's content.

Search Term Conquesting

Reach and convert high-intent shoppers with a branded offer on key search terms.

Category Conquesting

Win customers over when they visit product categories on competitor sites.

Attract the competition’s shoppers with valuable offers.

Request more info about how Conquesting can help you drive customer acquisition and topline sales.

Frequently Asked Questions

What is Wildfire's Conquestor feature?

Wildfire's Conquestor feature is designed to attract competitors’ customers when they shop online. It allows advertisers to deliver contextually-relevant messaging to shoppers at just the right moment in their shopping journey, positioning a brand as the better money-saving alternative. Essentially, it helps to "conquer" competitor traffic through campaigns across Wildfire's client network.

How does Wildfire's Conquestor work?

Conquestor leverages Wildfire clients’ network of shopping companions, which are used by active online shoppers initiating millions of shopping trips every day. When a shopper lands on specific websites, or searches for particular terms defined by an advertiser, Wildfire-powered desktop browser extensions can present the advertiser's offer. This provides the opportunity to capture customers away from a competitor with a more compelling offer, such as a higher cashback reward or an exclusive deal.

What are the primary benefits for advertisers using Conquestor?

Capture In-Market Shoppers: Advertisers can deliver offers to shoppers precisely when they are considering a competitor, thus influencing in-market shoppers with a more attractive offer at their brand.

Acquire High-Intent Customers: It enables brands to capture high-intent customers from competitor search terms and convert these shoppers who have already signaled an interest in a product category by visiting competitor sites. This directly supports customer acquisition and topline sales.

Increase Brand Visibility & Market Share: Brands can add their brand to the consideration set as a customer browses products or categories online, helping to grow market share.

Strategic Offer Placement: It allows brands to showcase their offers and products when a shopper most needs them, delivering valuable brand messaging and offers at specific moments during the shopping journey.

What are the different types of Conquesting campaigns available, and what goals do they serve?

Site Visit Conquesting: This involves delivering a branded alert with your offer on the competitor sites you define. Its goals include capturing market share from competitors and increasing brand visibility (growing top-of-funnel prospects).

Search Term Conquesting: This allows you to message high-intent shoppers at the moment when they are best positioned to engage with your brand, based on their search terms. This type of campaign is effective for capturing market share from competitors.

Category Conquesting: This strategy aims to deliver compelling messages to win customers over when they visit product categories on competitor sites. Its primary goals are to help your brand become part of the consideration set, grow market share, and drive conversions/sales in a particular product category.

How does Wildfire's Conquestor benefit shoppers?

Access to Better Deals and Savings: It helps customers realize more value by alerting them to better deals or cashback earning opportunities from alternate merchants.

Contextual and Timely Information: Offers are delivered at the right moment in a customer's natural online shopping journey, ensuring the information is relevant and timely to the content/site they are currently exploring.

Enhanced Shopping Experience: For deal-seeking shoppers who actively use Wildfire clients' shopping companions, Conquestor enhances their shopping experience by providing alternative money-saving options, making them especially open to being persuaded to shop where they can save even more.

How can advertisers participate in a Conquestor campaign?

To participate in a Conquestor campaign, advertisers should:

Define their goals for the campaign.
Decide the type of conquesting campaigns that best match their objectives.
Define their commission increase for the campaign, as Conquesting campaigns currently require a CPA (Cost Per Acquisition) increase.
Collaborate with Wildfire on creative development, timing, and the specific conquesting triggers and parameters.