Lisa Belisle
By Lisa Belisle
on April 20, 2026
Most of us know that consumers generally try to avoid traditional ads. But those same shoppers will actively look for coupons, cash back, and loyalty rewards.
Andrew Jurgenson
By Andrew Jurgenson
on December 01, 2025
Navigating the online shopping world can sometimes feel like a treasure hunt, with shoppers constantly searching for the best deals and offers. But Competitive Conquesting, available through the ...
Andrew Jurgenson
By Andrew Jurgenson
on September 16, 2025
A one-size-fits-all marketing approach often falls short when trying to capture competitor traffic. Generic, untargeted ads can fail to engage shoppers at the crucial moments when they are actively ...
Erica Forrette
By Erica Forrette
on February 12, 2025
To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.
Wildfire Systems
By Wildfire Systems
on February 02, 2025
Enables brands to distribute contextually relevant promotions and tailored rewards within consumers’ shopping journeys across Wildfire’s network of shopping companions