A rewards program can be more than a cost of customer loyalty. By connecting rewards programs with commerce media, financial institutions can generate incremental revenue from merchant-funded offers ...
Consumer appetite for rewards remains strong, but the legacy economics that fund those programs are under increasing strain. As these interchange economics come under pressure, banks and financial ...
For today’s consumers, finding ways to save money is a top priority. Faced with inflation and average credit card interest rates exceeding 25%, a growing number of shoppers are tightening their belts ...