Move from Inferred Intent to Acting on Insights
Wildfire’s Shopping Intelligence layer captures first-party commerce data that reveals where customers shop, what they buy, and what drives their decisions.
These insights power more relevant rewards, better customer experiences, and new revenue opportunities using AI.
The Power of Shopping Data
Banks typically just see the total spend at any retailer. Wildfire can capture the details behind the spend: diapers vs. power tools vs. dorm bedding.
We transform rewards program transactions into shopping insights, helping build profiles like "new parent" vs. a "home renovator" vs. "sending a kid to college."
Identify Lifecycle Events
Financial needs are triggered by life events. By revealing the "what" behind customer purchases, Wildfire enables you to target customer segments better, and promote ancillary benefits & products in highly relevant contexts - long before you might get that data from an enrichment provider.
Self-Optimizing Relevance
Dynamically-personalized offers are what customers want. Shopping insights from your rewards program feed into customer profiles, enabling the delivery of the right offer at the right time.
The more they buy, the more you learn, and more data means better customer intelligence enabling smarter offers.
Rinse and repeat.
What You Gain with Shopping Intelligence