Aurea Almeida
By Aurea Almeida
on September 04, 2026
New users of your cashback rewards program don't come back during Black Friday because they remember your logo. They come back because you already gave them a reason to trust your rewards program: ...
Aurea Almeida
By Aurea Almeida
on August 25, 2026
Every year, the same thing happens. Brands wait until the week before Thanksgiving to ramp up marketing, and by then they're fighting for attention in the most crowded, most expensive inbox and feed ...