Aurea Almeida
By Aurea Almeida
on September 04, 2026
New users of your cashback rewards program don't come back during Black Friday because they remember your logo. They come back because you already gave them a reason to trust your rewards program: ...
Aurea Almeida
By Aurea Almeida
on August 25, 2026
Every year, the same thing happens. Brands wait until the week before Thanksgiving to ramp up marketing, and by then they're fighting for attention in the most crowded, most expensive inbox and feed ...
Aurea Almeida
By Aurea Almeida
on July 07, 2026
When launching a cashback rewards program, the instinct is often to treat it like a slow build. Companies get it live, then ramp up marketing over time.
Aurea Almeida
By Aurea Almeida
on May 26, 2026
A well-designed email program is one of the most powerful tools in your rewards program arsenal, but only if it's built with intention. Here's what separates programs that drive real engagement from ...
Aurea Almeida
By Aurea Almeida
on March 20, 2026
For our clients, launching a shopping portal is a fantastic way to drive engagement, capture shopping behavior insights, and create new revenue streams. However, the rule of "build it and they will ...
Wildfire Systems
By Wildfire Systems
on November 06, 2025
As the U.S. holiday shopping season gets underway, Wildfire’s cashback and rewards merchant network continues to grow, giving financial institutions, fintech partners, and their customers even more ...
Aurea Almeida
By Aurea Almeida
on October 31, 2025
Getting a high number of positive user reviews for your cashback rewards browser extension isn’t just a vanity metric. Good reviews will also help your extension installs grow!
Jennifer Blanton
By Jennifer Blanton
on September 17, 2025
Black Friday and Cyber Monday (BFCM) have evolved into a weeks-long shopping event, with deals appearing as early as the end of October. BFCM, technically covering Thanksgiving to the Monday after, ...
Stephanie Cruz
By Stephanie Cruz
on August 21, 2025
For companies implementing cashback rewards programs, maximizing Customer Lifetime Value (LTV) is paramount. A key question for companies offering shopping rewards programs is how to strategically ...
Jennifer Blanton
By Jennifer Blanton
on July 01, 2025
At Wildfire, we're dedicated to uncovering the most effective cashback program marketing strategies to guide our clients in building data-driven and customer-centric campaigns. In previous posts, ...