Wildfire Blog | Cashback Rewards Marketing

Infographics,

Best Practices for Soliciting Chrome Web Store Reviews for Cashback Browser Extensions (Infographic)

By Aurea Almeida
on October 31, 2025

Getting a high number of positive user reviews for your cashback rewards browser extension isn’t just a vanity metric. Good reviews will also help your extension installs grow!

Cashback Rewards Marketing,

Customer Engagement,

Incentives

Black Friday and Cyber Monday 2025: Your Blueprint for Maximizing Cashback Rewards and Engagement

By Jennifer Blanton
on September 17, 2025

Black Friday and Cyber Monday (BFCM) have evolved into a weeks-long shopping event, with deals appearing as early as the end of October. BFCM, technically covering Thanksgiving to the Monday after, ...

Cashback Rewards Marketing,

Incentives

The Value of Early Engagement in Cashback Rewards Programs

By Stephanie Cruz
on August 21, 2025

For companies implementing cashback rewards programs, maximizing Customer Lifetime Value (LTV) is paramount. A key question for companies offering shopping rewards programs is how to strategically ...

Cashback Rewards Marketing,

Customer Engagement

Rakuten’s Cashback Program: Marketing & Customer Engagement Strategy Insights

By Jennifer Blanton
on July 01, 2025

At Wildfire, we're dedicated to uncovering the most effective cashback program marketing strategies to guide our clients in building data-driven and customer-centric campaigns. In previous posts, ...

Shopping Portals,

Cashback Rewards Marketing

Why You Should Include a Shopping Portal as Part of Your Cashback Program

By Erica Forrette
on May 09, 2025

A simple and effective option to help enhance a cashback rewards program is by integrating a shopping portal (aka rewards directory, deal portal, or offer wall.) A shopping portal serves as a ...

Cashback Rewards Marketing,

Action Rewards

The Importance of Incentives for Rewards Program Participation

By Wildfire Systems
on April 24, 2025

Getting users interested is just the first part of creating a successful cashback rewards program. Retaining these users means turning their initial interest into real engagement and lasting loyalty.

Cashback Rewards Marketing,

Action Rewards

Meet Action Rewards: Maximize Participation in Your Rewards Program

By Aurea Almeida
on April 15, 2025

Wildfire has launched Action Rewards, a powerful promotional tool designed to help our clients drive participation and engagement in their rewards programs. Action Rewards offers plug-and-play ...

Shopping Portals,

Cashback Rewards Marketing

Digital Coupon Marketing Best Practices: How To Promote Your Shopping Portal

By Aurea Almeida
on March 19, 2025

Digital coupons remain a consistently favorite tool for online shoppers looking to save money. In Wildfire’s 2024 consumer survey, 72% of consumers stated they were more interested than ever before ...

Cashback,

Cashback Rewards Marketing

How to Measure the Success of a Cashback Rewards Program

By Aurea Almeida
on November 13, 2024

Cashback programs are a vital tool for businesses looking to drive customer engagement and loyalty, while also boosting revenue. And customers themselves are using cashback rewards programs more than ...