Jennifer Blanton

Mastering Email Marketing to Drive Rewards Program Engagement

In our crowded digital landscape, email remains one of the most powerful channels for reaching and engaging existing customers. When it comes to promoting your brand's shopping rewards program, ...

Optimize Your Rewards Program with Marketing Attribution from Jump Track

As a company offering a rewards program to your customers, you likely invest significant resources into rewards program marketing across various channels. But are you able to effectively measure ...

Marketing Your Rewards Browser Extension in the Chrome Web Store: Best Practices

With over 200,000 extensions in the Chrome Web Store (CWS), it can be challenging for developers to get their extensions discovered. Having an optimized presence in the Web Store is crucial for ...

Black Friday and Cyber Monday: Optimize Your Cashback Rewards Marketing Strategy for Holiday Shopping

As you probably know, Black Friday / Cyber Monday is the shopping weekend from Thanksgiving to the Monday after, and is one of the highest-volume shopping “holidays” of the year. Discounts and deals ...

PayPal Honey:  Marketing & Customer Acquisition Strategy Insights

Here at Wildfire, as we continue our research into the best ways to successfully market browser extensions for cashback rewards and coupons, in this post we analyze the marketing and customer ...