Navigating the online shopping world can sometimes feel like a treasure hunt, with shoppers constantly searching for the best deals and offers. But Competitive Conquesting, available through the Wildfire Commerce Network, is designed to make that hunt easier and more rewarding for shoppers.
Delivered through Wildfire-powered shopping companions, Conquesting campaigns significantly enhance the value of rewards programs by providing timely and relevant savings opportunities right when shoppers need them.
A simpler way to save more money
One of the primary benefits of Competitive Conquesting for shoppers is the ability to help them save even more money as they shop online. And with prices rising in today’s uncertain economy, this is a critical benefit. Competitive Conquesting campaigns alert shoppers to better deals and cashback offers when they visit certain websites, browse certain product categories, or search for specific terms.
For example, if a shopper is browsing on a website for a product, Competitive Conquesting can display a competitive merchant with the same item at a better price, or with a more attractive cashback reward through their Wildfire client's program.
It can even alert the shopper to cashback-earning opportunities at an alternate merchant if the site they are currently on doesn't offer them through their shopping rewards program.
This proactive approach ensures shoppers don't miss out on potential cashback rewards savings, no matter how they choose to shop online.
Relevant offers at the right time
Competitive Conquesting excels at delivering contextually-relevant messaging at the exact right moment in a shopper's journey. Instead of generic, non-targeted ads, shoppers can receive information that is valuable and adds to their current browsing experience.
This could mean presenting a promotion for a partner program if a shopper lands on a competitor's website, or displaying relevant content based on a shopper's search terms directly on search result pages.
Conquestor can display these offers in different ways, either as a pop-up alert from the browser extension or by seamlessly integrating content directly within the page the shopper is viewing.
Maximizing loyalty programs
Beyond just finding external deals, Conquestor also helps shoppers get the most out of the shopping rewards programs where they’re already a member. By providing intent-driven notifications, Conquestor can cross-promote relevant products and services from the company whose shopping companion the shopper is using.
For instance, if a shopper is researching flights, their shopping rewards program’s extension might alert them to a valuable bonus offer on that bank's premium travel credit card. This capability increases the engagement shoppers have with their existing client products and helps build greater loyalty.
Ultimately, Conquestor augments the value shoppers get from their rewards programs’ shopping companions. This reinforces the Wildfire client's position as looking out for their customer (the shopper) and helping them save money.
By bringing shoppers better deals, relevant offers, and enhanced access to their program benefits, Conquestor helps shoppers shop smarter and earn more rewards.
