Erica Forrette

RBC's Loyalty Program Wins Top Honors at the 2023 International Loyalty Awards

Congratulations to Wildfire client, The Royal Bank of Canada (RBC).  RBC's Avion Rewards loyalty program was recently recognized as "International Loyalty Program of the Year (Global Regional Winner - Americas)," and "Best Loyalty/Benefits in a Financial Product" at the 2023 International Loyalty Awards

This recognition underscores RBC's commitment to excellence and innovation in banking loyalty. And we are so pleased to have been a part of it: a key feature of RBC's loyalty program, the Avion Rewards ShopPlus shopping companion, is powered by Wildfire's white-label rewards platform.


RBC Avion Rewards ShopPlus Browser ExtensionAvion Rewards is Canada's largest and most valuable loyalty program, and with these wins, it has garnered international recognition as well. As RBC explains it, "Avion Rewards is a loyalty program and consumer engagement platform that brings a new commerce and best-deal shopping experience to Canadians, giving them the flexibility to shop, save, earn and redeem for both everyday merchandise and aspirational rewards."

With ShopPlus, Avion Rewards members save time and money, and access cashback and coupon offers seamlessly where they shop online. Members using the ShopPlus browser extension on Chrome desktop and iOS Safari can receive cashback rewards and digital coupons as they shop at over 2,000 Canadian e-commerce merchants.

RBC Avion Rewards Browser Extension Cash Back Alert
Wildfire is thrilled for RBC. These awards showcase their innovation and leadership in the banking industry, and their commitment to providing incredible value for Canadians. This recognition further solidifies RBC's position as a trusted financial ally for their customers, offering value-added shopping experiences.

We're excited to be working with such a forward-thinking financial institution partner. Congratulations again to RBC on their well-deserved success!


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Published by Erica Forrette July 6, 2023
Erica Forrette