Card-linked offers and online shopping rewards programs such as cashback rewards, are incentives that businesses can use to drive customer behavior to achieve their goals.
But how do you know which one is best for your business and your customers? What are the pros and cons of card-linked offers and online shopping rewards?
Some elements, such as the customer experience in each type of rewards program, can vary significantly. For example:
- Customers can earn online shopping rewards such as cashback via browser extensions, but card-linked offers are typically only accessed through shopping portals in a bank or credit card account.
- Card-linked offers are available to cardholders only, but online shopping rewards are available to anyone who uses the tool enabling them, such as a cashback rewards browser extension, offer wall, or even a mobile app or mobile browser extension.
We put together this comparison infographic to help you understand how card-linked rewards work compared to online shopping rewards, how customer engagement differs between them, how much incremental revenue a company might see for each rewards program, and more.
Download our hi-res PDF infographic to understand more about the different options to deliver rewards for shopping to your customer base.