Jason Fuentes

How Cashback Rewards Can Complement Card-Linked Offer Programs, Part 1: What’s the Difference?

As a partner to financial institutions and card issuers, we often come across card-linked offer (“CLO”) solutions.

Why "Super Apps" for Personal Finances Are Gaining Steam, and What It Means for Banking Loyalty

Just a few years ago, apps owned by Google and Meta (a.k.a. Facebook) accounted for 80% of the apps on our phones’ home screens: Facebook, Gmail, Instagram, YouTube, WhatsApp, Google Calendar, Maps, ...

4 Types of Businesses You Didn't Know Could Benefit from a Cashback Rewards Loyalty Program

Loyalty and rewards programs have become extremely popular. According to HBR, 90% percent of leisure and hospitality companies, and more than 60% of all companies, offer some type of loyalty program. ...