I was recently preparing for a business trip to Puerto Rico. The kind that combines island humidity with conference rooms kept arctic-cold. I needed to pack smart, stay comfortable, and look like someone who did not just emerge from a laundry pile.
I turned to ChatGPT, like I do with a lot of things these days.
I asked for recommendations: what kind of lightweight, polished clothes could work for both outdoor heat and indoor AC? The results were impressive. ChatGPT, knowing my profession, my taste, and that I’m a woman in tech, suggested items that were on point. Linen-blend trousers, breathable blouses, travel-friendly blazers. But here’s where it gets really good:
I have a browser extension installed that’s powered by Wildfire. Beyond the thumbnail and the links provided by ChatGPT, a small detail appeared near one of the results: Earn Up To 7% Cashback. That’s new. And it’s kind of a big deal.
Wildfire offers the first browser extension that brings cashback and rewards to AI-assisted shopping. That means when you use a generative AI tool, like ChatGPT, Google Gemini, Perplexity, or Claude, to get shopping suggestions, the extension quietly checks those links.
If there’s a cashback opportunity with the retailer, it lets you know. Then you click, buy, and get rewarded.
There’s nothing more to activate, and no special prompts to use. If the AI gives you a link and it goes to a merchant in Wildfire’s network, you get cashback.
It’s the first real bridge between where online shopping decisions are now starting, inside AI tools, and where they convert. For shoppers, it means getting rewarded just for following through on smart suggestions. For financial apps and browser extensions powered by Wildfire, it means staying relevant as commerce behavior evolves.
Back to the pants. I ordered them in two colors. They arrived in time for the trip, they packed beautifully, and I wore them multiple days. When the cashback hit my account, it felt like a little extra high-five for being such a smart shopper.
This is how you build loyalty.
This feature is now standard in Wildfire’s white-label extensions. You don’t need to do anything extra to benefit from it, just keep doing what you’re already doing: asking smart questions, clicking good links, and buying with confidence.
The shift to AI-assisted shopping is already happening. Wildfire is making sure it pays off.
If you’re a shopper who loves a good recommendation and a good deal, this is your moment. And if you’re just trying to make sense of where the future of online shopping is headed? It just got clearer: it’s smart, personalized, and finally… rewarding.
