The Shopping Companion for the Connected Consumer

Drive customer loyalty and engagement at every stage of the modern shopping journey.

Wildfire Systems’ shopping companions, including white-label cashback browser extensions, deliver real-time shopping rewards, coupons, and savings alerts directly into the online shopping journey, including shopping experiences that start with an AI chatbot

These experiences drive customer engagement and loyalty, capture consumer shopping insights, and generate incremental revenue from merchant-funded rewards.

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Deliver Value Across the Purchasing Journey

The journey starts with discovery. Use our robust Coupons and Offers APIs to build custom, embedded shopping experiences directly within your native site or mobile app. Or launch a turnkey white-label Shopping Portal as your branded shopping hub for offers.

Then, our white-label cashback browser extensions seamlessly accompany customers as they move to the open web, keeping rewards and savings opportunities connected to their shopping journey.

 Our bank-grade shopping companions are available on major browsers including desktop Chrome, Edge, Safari, Mobile Safari, and Mobile Edge. 

Every interaction with Wildfire shopping tools feeds into our loyalty platform, generating insights from shopping behavior. 

These insights power more relevant offers and personalization, strengthening loyalty program engagement and performance.

Monetize AI Conversations

As consumers increasingly turn to AI chatbots for product research, your brand stays in the conversation: Wildfire's browser extensions even enable cashback for AI-assisted shopping

This ensures rewards and offers remain visible while discovery moves from search engines to conversational AI interfaces. 

Our technology detects retailer links in responses from AI chatbots like ChatGPT, Google Gemini, and Perplexity, and displays available rewards. Your loyalty program's offers stay visible and actionable, helping preserve customer engagement and loyalty as shopping shifts from keyword searches to conversational AI.

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Activate "Hidden" Card Value

Lift your benefits and premium card perks out of the fine print. Benefits Amplifier delivers your unique value propositions through your branded browser extensions.

Extended warranties, purchase protection, point multipliers - surface these benefits right at the moment customers need them. Remind users why your card is the best choice when they're ready to buy.

This increases engagement, improves benefit utilization, and reinforces tender preference behavior. 

What Shopping Companions Enable

Turn everyday online shopping into more customer loyalty, engagement, and incremental revenue.

Your loyalty program's always-on shopping companion delivers value to customers and merchant-funded revenue to your business: from the first merchant click, through AI chats, all the way to purchase.

  • Real-time shopping rewards delivered across the open web
  • Consumer shopping insights that improve offer relevance and personalization
  • Incremental revenue from merchant-funded rewards
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Frequently Asked Questions

How do Wildfire's shopping companions personalize offers?

Shopping companions generate consumer shopping insights from customers’ shopping behavior including actions on offers, merchants, and purchases. These insights can create richer customer profiles and help loyalty programs deliver more relevant offers based on shopping behavior and preferences. More relevant offers can improve engagement, increase the value customers receive from the program, and support stronger personalization across the customer experience.

Which browsers and platforms are available for Wildfire extensions?

Wildfire's cashback rewards browser extension shopping companions are available in the following configurations: Chrome, Safari, and Edge for desktop, mobile Safari on iOS, and mobile Edge on Android.

 

How do cashback browser extensions help banks and fintechs monetize customers?

White-label cashback browser extensions help banks and fintechs generate incremental revenue through merchant-funded rewards and affiliate commissions. When customers discover offers, click merchant links, and make purchases through the shopping companion, the loyalty program can earn revenue while delivering cashback and savings to customers. This creates a revenue stream tied to everyday shopping activity rather than relying on traditional loyalty and rewards program economics.

How do shopping companions increase customer loyalty?

Shopping companions extend your loyalty program into customers’ everyday shopping journeys, giving them more opportunities to earn cashback, save money, and access relevant offers. By delivering value throughout the shopping experience, not just when customers interact with your app or website, shopping companions can increase engagement, strengthen customer loyalty, and give customers more reasons to shop with tools from your company.

Do Wildfire browser extensions offer coupons at checkout?

Wildfire's browser extensions include "The Couponator" feature: automatically detecting eligible digital coupons and applying the best available one at checkout to maximize savings for the shopper.

 

Is Wildfire’s browser extension secure enough for banks and financial institutions?

Wildfire’s white‑label browser extension is built to bank‑grade standards—fully compliant with SOC‑2 and PCI‑DSS, and trusted by major institutions like Citi, RBC, and Visa. It’s designed to meet stringent security, privacy, and regulatory requirements, making it safe for even the most highly‑regulated industries.

 

Want to learn more?

Read our blog posts on browser extensions.