Composition of Purple 3D clay devices showing the product offerings. Left to Right mobile devices with alert, mobile device with offer wall, desktop monitor with alert, and laptop with search engine results.

About Wildfire Systems

Wildfire Systems is a white-label loyalty, rewards, and cashback platform that helps banks, fintechs, technology companies, and consumer brands embed savings and rewards directly into the online shopping experience.

Our platform powers cashback, digital coupon delivery, and rewards for AI-driven shopping interactions with offers from a global merchant network of more than 50,000 online merchant affiliate programs, helping our clients turn commerce into connection - and every transaction into customer value.

Wildfire is privately held and headquartered in San Diego, California.

Awards & Accolades

What Wildfire Does

Wildfire enables enterprise clients to deliver rewards at every stage of the digital shopping journey: whether a customer is browsing on their laptop, searching using their mobile phone, or chatting with an AI shopping assistant.

Our white-label rewards platform technology ecosystem includes:

Browser Extensions for desktop and mobile that surface real-time cashback and coupon offers as customers shop.
Shopping Portals that give clients a branded home for offers and rewards and showcase the breadth of their program.
Digital Coupons that deliver value in the moment, right when a customer needs them.
RevenueEngine, a feature that monetizes AI-generated content and agent-driven commerce through affiliate links.
APIs and Data Feeds that allow partners to build fully custom loyalty programs.

These components integrate seamlessly with client branding to create a consistent experience across devices and platforms.

Who We Serve

Wildfire partners with financial institutions, fintechs, technology companies, and consumer brands that want to embed cashback, digital coupons, and AI-driven shopping rewards into their customer experiences — driving engagement, loyalty, and incremental revenue.

Clients include:

OctoShop Case Study Papers stacked on top of each other with shadows

How Did OctoShop Kick-Start their Cashback Affiliate Program?

Learn how OctoShop scaled their cashback program 300% practically overnight with Wildfire.

Why Wildfire is Different

We believe that every shopping interaction should generate value — for our clients, their customers, retail brands, and the ecosystems that connect them.

Bank-Grade Compliance and Security

Wildfire is built to enterprise standards, with SOC 2 Type II certification and PCI DSS compliance, ensuring consumer trust and client protection.

Proven Scale

Our merchant network spans 50,000+ merchant programs and reaches millions of consumers through our client base including leading financial institutions, fintechs, rewards programs, and consumer brand partners.

White-Label Flexibility

Every Wildfire solution is configurable, empowering clients to launch branded cashback and digital coupon experiences while maintaining brand consistency and without building new infrastructure.

We’re Redefining Loyalty and Rewards

White-label Shopping Rewards Platform

Implementing a digital loyalty program from Wildfire allows you to maintain your branding entirely, strengthening relationships with your customers. Our APIs and SDKs integrate into your existing services in a snap, which means you get to market fast, requiring very little investment of time or resources. Download our Technical Integration Guide for more information.

Surprise & Delight at Every Turn

Become your customers’ irreplaceable shopping companion. No need to require them to visit from a separate platform, app, or offer wall before making a purchase. Position your rewards program at the forefront of the users’ natural buying journey as they organically browse their favorite online stores.

All Upside, No Downside

Our unique revenue-sharing model creates sustainable, scalable incremental revenue without significant upfront investment. We succeed when you succeed.

View our features

Our Business Model

We offer industry-leading rates to maximize your revenue potential.

Wildfire uniquely provides a white-label customer loyalty platform that enables any business to extend savings and rewards to their users via cashback, digital coupons, shopping portals.

We operate on a revenue-sharing model meaning your success is our success. Avoid the pricey acquisition costs or prolonged development investment by easily embedding our turnkey white-label loyalty marketing software, or integrating our datafeeds within your platform or app.

How can Wildfire elevate your rewards program?

Leadership Team

Jordan
Glazier

CEO

Tristan
Barnum

CMO

Danny
Markham

CTO

Shawn
Conahan

Chief Revenue Officer

Michelle
Wood

SVP, Merchant Development

Ian
Miller

Head of Product

Michele
Maley

SVP, Client Success and People & Culture

Backed by Leading Investors

We’re proud to be funded by world-class investment partners.

Careers at Wildfire

Everyday we disrupt the customer rewards and loyalty space more and more. And just as we help our partners grow quickly, we crave the same kind of growth for our people. Join our team and help write the next chapter in loyalty and cashback rewards.