Wildfire commended for value and innovation after beating competition from over one million partners.
SAN DIEGO – May 12, 2026 – Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, today announced that it has been named in the Awin Power 100: a globally recognized index of the 100 most innovative affiliate partners.
Wildfire was one of just 100 companies selected from Awin’s network of over one million active partners across 35 countries, including AI shopping tools, influencers, price comparison sites, YouTubers, niche bloggers, global media powerhouses, FinTech pioneers, and coupon sites.
This year’s Power 100 is the most diverse yet, and includes organizations of all shapes and sizes, from billion-dollar enterprises and Series-A backed start ups. This reflects how affiliate partnerships are evolving beyond traditional models and offering advertisers greater opportunities to scale and grow. Brands on Awin are increasingly able to work with a wider range of partners to reduce dependency on other channels and support discovery, customer acquisition, brand awareness and long-term growth.
Awin CEO Adam Ross comments: “The Awin Power 100 reflects how quickly the affiliate channel is evolving. Today, advertisers can work with a far broader mix of partners than many people realize, from AI shopping tools and creators to technology partners, publishers, loyalty partners and even other brands. That shift means affiliate programs can now support far more than just sales at the point of conversion. They’re helping brands drive discovery, influence purchase decisions and reach new audiences in ways that simply weren’t possible a few years ago.”
“Being named to the Awin Power 100 is an exciting recognition of the innovation happening across the affiliate ecosystem and the role Wildfire is playing in its evolution,” said Michelle Wood, SVP of Merchant Development at Wildfire. “As brands look for more effective and measurable ways to engage consumers, partnerships that combine loyalty, rewards, and commerce media are becoming increasingly important. We’re proud to work with advertisers and publishers around the world to help create shopping experiences that drive performance while delivering real consumer value.”
See the full Awin Power 100 list at Awin.com.
About Wildfire Systems, Inc.
Wildfire, founded in 2017 in San Diego, powers white-label shopping rewards, retail media, and loyalty programs for financial services and technology partners. Its platform rewards consumers with cashback, coupons, and other benefits, driving sales for 50,000+ merchant programs in over 50 countries. Wildfire's AI platform, RevenueEngine, monetizes product and brand mentions within content. Ranked among the top fastest-growing companies in the Inc. 5000 in 2023 and 2024, and 2025. Learn more at wildfire-corp.com.
About Awin
Awin is the all-in-one platform for smarter partner marketing to help you grow your business, your way.
For more than 25 years, Awin has been committed to building a stronger, smarter and more sustainable ecosystem that delivers real value and meaningful impact. Our powerful technology, combined with our award-winning expert support, enables advertisers to scale confidently online and access new levels of growth. A diverse global network of 1 million partners, from influencers to emerging tech companies helps brands discover, engage and reward the right partners to achieve their marketing goals.
Our robust on-the-ground presence in 17 countries across 4 continents ensures personalized care, local insights and partnerships, no matter where you choose to grow. This means smarter partner marketing that’s simple, scalable and built for results. Learn more at awin.com.
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