RevenueEngine honored for giving AI chatbots and shopping agents a way to monetize the commerce they drive
SAN DIEGO – November 10, 2026 – Wildfire Systems, Inc. announced today that TMC, a global, integrated media company, has named RevenueEngine a winner of the 2026 Generative AI Product of the Year Award, presented by TMCnet. This is the third time RevenueEngine has received the award, following wins in 2023 and 2025.
The Generative AI Product of the Year Awards recognize products and platforms that advance the practical use of generative artificial intelligence, helping organizations unlock new capabilities and business value.
“AI assistants and shopping agents are quickly becoming a starting point for how people shop, and the businesses building them need a simple way to earn from that activity,” said Tristan Barnum, CMO and Head of AI Innovation at Wildfire. “We’re grateful to TMCnet for recognizing RevenueEngine for the third time.”
Wildfire’s RevenueEngine transforms product mentions from AI chatbots, shopping agents, and generative content into monetized, trackable affiliate links across more than 50,000 merchant programs. Businesses can integrate RevenueEngine through a system prompt or API, adding a monetization layer to any LLM or agent without building an affiliate marketing operation or managing individual merchant relationships. RevenueEngine handles link redirection, merchant program matching, and attribution, whether a purchase is completed by a person or by an agent on their behalf. Companies can also share earned commissions with their users as cashback, loyalty points, or other rewards. Learn more at ai.wildfire-corp.com.
“Congratulations to Wildfire Systems on receiving a 2026 Generative AI Product of the Year Award,” said Rich Tehrani, CEO of TMC. “This recognition honors RevenueEngine for translating generative AI innovation into useful solutions for organizations. We are pleased to recognize this achievement and look forward to seeing continued innovation from Wildfire Systems.”
About Wildfire Systems, Inc.
San Diego-based Wildfire provides a commerce intelligence platform that powers white-label shopping rewards programs and retail media for financial services and technology partners. The platform helps organizations drive customer engagement with cashback, coupons, and savings while capturing shopping behavior insights, which help drive incremental sales from more than 50,000 merchant programs in 50+ countries and enable advertisers to reach high-intent shoppers through the Wildfire Commerce Network (WCN). Wildfire’s AI platform, RevenueEngine, monetizes product and brand mentions within AI-generated content and agentic commerce. Ranked on the Inc. 5000 in 2023, 2024, and 2025. Learn more at Wildfire-corp.com.
About TMCnet
TMCnet is TMC’s technology news and information destination, covering communications, cloud, cybersecurity, AI, customer experience, and other emerging technologies. Its editorial content and awards highlight innovation across the technology industry. Visit www.tmcnet.com.
About TMC
TMC provides global buyers with valuable insights to make informed tech decisions through our editorial platforms, live events, webinars, and online advertising. Leading vendors trust TMC, thought leadership, and our events for branding, thought leadership, and lead generation. Our live events, like the ITEXPO #TECHSUPERSHOW, deliver unmatched visibility, while our custom lead generation programs and webinars ensure a steady flow of sales opportunities. Display ads on trusted sites generate millions of impressions, boosting brand reputations. TMC offers a complete 360-degree marketing solution, from event management to content creation, driving SEO, branding, and marketing success. Learn more at www.tmcnet.com and follow @tmcnet on Facebook, LinkedIn, and X.
