Holiday shoppers are heading into the 2026 season with tighter budgets. Prices on everyday goods remain elevated, with September's inflation readings putting the annual rate at 3.6%, far above the 2% target. Consumers are looking harder at where every dollar goes.
That makes cashback and digital coupons more valuable, both for shoppers and for the companies and loyalty brands that offer them.
At Wildfire, growing our cashback and rewards merchant network is one of the most direct ways we help budget-squeezed consumers. Our Merchant Development team is always looking for opportunities to bring notable brands into the Wildfire merchant network, so our partners' customers can earn at more retailers.
For Q4 2026, we've added 7 new household-name merchants across home goods, apparel and footwear, accessories, and insurance. Together, they give shoppers more ways to save on holiday gifts, home upgrades, and recurring household expenses through the rewards programs powered by Wildfire.
New Merchants Joining the Wildfire Network in Q4 2026
Home • Kitchen
Caraway Home – Known for its non-toxic, ceramic-coated cookware and bakeware, Caraway gives shoppers a way to earn cashback on kitchen upgrades and holiday hosting essentials, plus a popular gift for home cooks.
Crate and Barrel – A go-to destination for furniture, kitchenware, and home decor. With Crate and Barrel in the network, shoppers can earn rewards on bigger-ticket home purchases along with wedding and holiday registry staples.
CB2 – Crate and Barrel's modern design brand rounds out the home category with contemporary furniture and decor, giving style-minded shoppers another way to earn as they refresh their space.
Apparel • Shoes • Accessories
Birkenstock – The iconic footwear brand brings its sandals, clogs, and shoes to the Wildfire network, so shoppers can earn cashback on long-lasting styles they'll wear year-round.
Brooks Running – A favorite among runners, Brooks lets shoppers earn rewards on performance footwear and apparel as they gear up for new year fitness goals.
Swarovski – The crystal jewelry and accessories brand adds a premium gifting option to the network, giving shoppers a way to earn on special-occasion purchases this holiday season.
Insurance • Financial Services
Liberty Mutual – One of the largest U.S. insurers joins the network, giving consumers a way to earn cashback on eligible auto and home insurance. It's a valuable addition when household costs are top of mind, extending rewards beyond retail into recurring essentials.
More Ways to Stretch Every Dollar
When budgets are under pressure, shoppers gravitate toward rewards that pay off on the brands they already know and trust. These additions strengthen the Wildfire merchant network in several ways:
- Savings on bigger-ticket purchases: Home, furniture, and cookware brands help shoppers earn meaningful cashback on purchases where savings add up fast.
- Greater category breadth: New coverage across home, footwear, accessories, and financial services means more chances to earn throughout the year.
- Higher perceived value: Recognizable brands make branded rewards programs more appealing and give customers more reasons to come back.
The result: our clients' customers can earn rewards more often, whether they're buying holiday gifts, upgrading their kitchen, or shopping for a better insurance rate.
(As with all our merchant programs, specific rules apply to where and how shoppers can earn qualified cashback. Merchants' program terms & conditions will always be linked for shoppers to be able to access.)
Looking Ahead to 2027
Wildfire's Merchant Development team continues to add new U.S. and international merchants year-round, with a focus on the brands shoppers care about most. As consumers keep searching for ways to save, our mission stays the same: helping banks, fintechs, and our other loyalty platform clients deliver more value with every purchase through a secure, compliant, and scalable cashback rewards platform.
Merchants - how can we help you reach more high-intent shoppers through our shopping rewards programs and commerce network? Let's have a conversation!
