Erica Forrette

Erica Forrette

Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.

More from Erica Forrette

Erica Forrette
By Erica Forrette
on December 22, 2021
Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. ...
Erica Forrette
By Erica Forrette
on December 07, 2021
Digital coupons have been around almost as long as the internet itself. Online shoppers know what they want - deals and discounts. Ninety-two percent of shoppers say they are “always” looking for ...
Erica Forrette
By Erica Forrette
on October 26, 2021
E-commerce rewards are the latest tool for financial institutions to implement as part of their loyalty programs to acquire and retain customers. Consumers now expect some sort of rewards / loyalty ...