Rewards programs live or die on end-user engagement and participation. In our clients’ cashback rewards programs, we find that customers enroll, purchase, and continue using the program when they see offers that feel timely and worth their attention.
But unearthing those offers week after week, then turning them into polished campaigns, takes real time and resources that many of our clients just don't have.
So we built the Wildfire Offer Marketing Service.
What is the Offer Marketing Service?
The Offer Marketing Service is an opt-in program for Wildfire clients. On a recurring basis, we deliver our top coupons and offers in pre-made marketing creative that’s been built for our clients to distribute through existing messaging channels.
In exchange, clients commit to circulating the offers to customers on an agreed-upon cadence, typically twice a month.
Wildfire handles:
- Offer sourcing: seasonal coupons and merchant offers from Wildfire's merchant ecosystem.
- Curation: offers are selected based on seasonality, merchant availability, and upcoming shopping moments.
- Creative: ready-to-send HTML and creative assets, with live codes and tracking built in.
Our clients simply handle the distribution of the offers through their chosen channels: email, social, in-app, or push notifications.
Customers get relevant, high-value deals that give them a reason to open, click and shop, while our clients get more engagement, stronger enrollment and more revenue from every purchase they make through a program.
Both Wildfire and clients agree on offer delivery cadence, criteria, creative format, and lead times upfront, so curated offers land on the schedule that works best.
A drop-in offer block
We deliver a single HTML block that slots into the email template already in use. Copy it, paste it in, configure wildlinks and send. Clients' brand, layout and messaging stay intact around it.
Clients choose between two layouts:
- The Featured Offer: a hero offer up top with the supporting merchant grid below.
- The Grid: a clean grid of merchant logos and promotional content.
We’ll work closely together to determine the best format for each client. Both versions come with curated offers, live codes and tracking already built in.
Who it's for
The Offer Marketing Service is open to any Wildfire client that wants us to do the heavy lifting on finding seasonal, curated offers. It's a strong fit for teams with lean marketing resources, programs looking to lift enrollment and engagement, and anyone who wants a steady stream of fresh offer content without building it from scratch every week.
And it’s available now, just in time for the Q4 holiday shopping season!
At Wildfire, we're always looking for ways to help our clients add value for their customers. This service puts our in-house offer tooling and merchant relationships to work for our clients' programs.
Customers see high-value deals, while our clients see more engagement and purchases.
Existing clients: opt in or learn more by simply reaching out to your Wildfire client team. If you're not a client yet, we'd love to talk to you!
