Aurea Almeida

Aurea Almeida

Aurea is our resident Client Marketing Guru. Her title at Wildfire is Senior Director, Client Marketing Strategy.

More from Aurea Almeida

Aurea Almeida
By Aurea Almeida
on May 10, 2023
In Part 1 of this series about marketing a new loyalty rewards program, I covered the importance of setting goals, knowing your customer, and understanding more about your real competition. Now, once ...
Aurea Almeida
By Aurea Almeida
on May 08, 2023
The top reason businesses fail to drive maximum product adoption of their cashback rewards program is the lack of product marketing.