Wildfire Blog (12)

Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Program Adoption - Part 3

By Aurea Almeida
on May 22, 2023

This post continues our series on building a marketing plan to launch your cashback rewards program and successfully drive adoption among your customers. (If you haven't had a chance to read them ...

Cashback Rewards Marketing

Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Adoption - Part 2

By Aurea Almeida
on May 10, 2023

In Part 1 of this series about marketing a new loyalty rewards program, I covered the importance of setting goals, knowing your customer, and understanding more about your real competition. Now, once ...

Cashback Rewards Marketing

Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Program Adoption - Part 1

By Aurea Almeida
on May 08, 2023

The top reason businesses fail to drive maximum product adoption of their cashback rewards program is the lack of product marketing.

Cashback,

Cashback Rewards Marketing

Cashback Rewards Marketing: How To Use Boosted Offers in Your Cashback Program

By Erica Forrette
on April 20, 2023

We've come up with a unique way to differentiate our clients' cashback rewards programs and help drive customer engagement, with a new program called Boosted Offers. With Boosted Offers, our clients ...

Loyalty Programs,

Cashback,

Behind the Scenes

Why It's Hard To Build a Cashback Rewards Program In-House, Part 2: Wrangling the Data

By Kristin Beers
on April 10, 2023

In Part 1 of this series, my illustrious colleague Michelle Wood outlined some of the challenges with relationship-building and maintaining a robust network of merchants to power a cashback rewards ...

Digital Coupons

The Easy Way to Add Digital Coupons to Your Customer Offering

By Erica Forrette
on April 04, 2023

As consumers are increasingly concerned about price increases and their effect on household budgets, more and more of them are turning to digital coupons as a way to save more money when shopping ...

Affiliate Marketing Strategy,

White-Label Browser Extensions,

Behind the Scenes

Why Affiliate Marketing Network Compliance is So Important

By Michelle Wood
on March 27, 2023

Wildfire assures clients that any cashback browser extension we power for them will have "affiliate network compliance."

Loyalty Programs,

Press Release,

Wildfire News

Wildfire Systems Named Top 100 Retail Tech Company by CB Insights

By Erica Forrette
on March 21, 2023

Industry leading white-label shopping rewards platform recognized for helping retail brands increase digital customer engagement

Social Commerce,

Banking Industry,

Mobile Commerce

The Rise of Mobile Commerce in Online Shopping

By Erica Forrette
on March 16, 2023

In Q4 2022, according to Comscore, mobile commerce sales set a new record. M-commerce accounted for 38% of the total online sales in Q4 2022, reaching a new all-time high of $127.5 billion.

Press Release

Wildfire Systems Ranks No. 7 on the Inc. 5000 List of the Pacific Region's Fastest-Growing Private Companies

By Wildfire Systems
on February 28, 2023

Companies on the 2023 Inc. 5000 Regionals: Pacific list had an average growth rate of 559%