Stephanie Cruz
By Stephanie Cruz
on August 21, 2025
For companies implementing cashback rewards programs, maximizing Customer Lifetime Value (LTV) is paramount. A key question for companies offering shopping rewards programs is how to strategically ...
Wildfire Systems
By Wildfire Systems
on August 12, 2025
With Three-Year Revenue Growth of 721% Percent, This Marks Wildfire's Third Time on the List NEW YORK, Aug. 12, 2025 / PRNewswire / -- Inc., the leading media brand and playbook for the entrepreneurs ...
Erica Forrette
By Erica Forrette
on July 25, 2025
Due to regulatory changes as well as a changing competitive environment and evolving customer expectations, the banking industry is diversifying its traditional fee-based revenue models.
Wildfire Systems
By Wildfire Systems
on July 09, 2025
When a company attracts a wide-ranging and diverse group of investors, it often signals strong market potential and a compelling vision. Over the years, Wildfire Systems has received investment from ...
Jennifer Blanton
By Jennifer Blanton
on July 01, 2025
At Wildfire, we're dedicated to uncovering the most effective cashback program marketing strategies to guide our clients in building data-driven and customer-centric campaigns. In previous posts, ...
Tristan Barnum
By Tristan Barnum
on June 26, 2025
I was recently preparing for a business trip to Puerto Rico. The kind that combines island humidity with conference rooms kept arctic-cold. I needed to pack smart, stay comfortable, and look like ...
Wildfire Systems
By Wildfire Systems
on June 24, 2025
New capability allows publishers, fintechs, and loyalty providers to monetize AI-generated product suggestions
Erica Forrette
By Erica Forrette
on May 09, 2025
A simple and effective option to help enhance a cashback rewards program is by integrating a shopping portal (aka rewards directory, deal portal, or offer wall.) A shopping portal serves as a ...
Stephanie Cruz
By Stephanie Cruz
on May 01, 2025
In March 2025, Google introduced some key updates to its Chrome Web Store policies concerning affiliate programs in extensions. To enhance transparency and ensure that extensions do not engage in ...
Mia King
By Mia King
on April 24, 2025
Getting users interested is just the first part of creating a successful cashback rewards program. Retaining these users means turning their initial interest into real engagement and lasting loyalty.