Erica Forrette

Erica Forrette

Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.

More from Erica Forrette

Erica Forrette
By Erica Forrette
on July 03, 2023
Amidst ongoing inflation and high prices, consumers are changing their shopping behaviors. Our recent whitepaper, "Shopping in the New Normal: Responding to New Consumer Habits That Are Here to ...
Erica Forrette
By Erica Forrette
on June 22, 2023
Technology continues to shape the way we live, work, and shop. One technological advancement that has become popular is browser extensions.
Erica Forrette
By Erica Forrette
on June 13, 2023
Survey: 87% of consumers who changed shopping habits due to the economy say they plan to sustain those behavior changes going forward, pressuring banks and retailers to offer money-saving options
Erica Forrette
By Erica Forrette
on April 20, 2023
We've come up with a unique way to differentiate our clients' cashback rewards programs and help drive customer engagement, with a new program called Boosted Offers. With Boosted Offers, our clients ...
Erica Forrette
By Erica Forrette
on April 04, 2023
As consumers are increasingly concerned about price increases and their effect on household budgets, more and more of them are turning to digital coupons as a way to save more money when shopping ...
Erica Forrette
By Erica Forrette
on March 21, 2023
Industry leading white-label shopping rewards platform recognized for helping retail brands increase digital customer engagement
Erica Forrette
By Erica Forrette
on March 16, 2023
In Q4 2022, according to Comscore, mobile commerce sales set a new record. M-commerce accounted for 38% of the total online sales in Q4 2022, reaching a new all-time high of $127.5 billion.
Erica Forrette
By Erica Forrette
on March 02, 2023
There’s no doubt about it: cashback rewards are hot, and getting hotter in 2023. Even though inflation is showing signs of decreasing, prices may stay high for a while, so consumers want to save ...
Erica Forrette
By Erica Forrette
on February 15, 2023
Wildfire continues to innovate with new products along with security enhancements to solidify our position as the leading white-label cashback rewards platform. Today, we announced two new products ...
Erica Forrette
By Erica Forrette
on January 05, 2023
Consumers, discouraged by rising prices, now seek businesses that reward loyalty more than ever. Like milk and bread, incentives — such as cashback offerings, discounts, and extra perks — are now ...