Aurea Almeida
By Aurea Almeida
on May 01, 2024
As you launch your own branded cashback rewards program with elements such as browser extensions powered by Wildfire’s bank-grade shopping rewards platform, it’s essential to understand the ...
Jennifer Blanton
By Jennifer Blanton
on April 26, 2024
As a company offering a rewards program to your customers, you likely invest significant resources into rewards program marketing across various channels. But are you able to effectively measure ...
Michelle Wood
By Michelle Wood
on March 11, 2024
In the constantly-evolving affiliate marketing world, browser extensions remain powerful tools that shape consumer behavior and drive revenue for online retailers. Despite browser extensions’ growing ...
Jennifer Blanton
By Jennifer Blanton
on February 08, 2024
With over 200,000 extensions in the Chrome Web Store (CWS), it can be challenging for developers to get their extensions discovered. Having an optimized presence in the Web Store is crucial for ...
Michelle Wood
By Michelle Wood
on January 02, 2024
A new study from CJ, one of the largest global affiliate marketing networks, and Namogoo, a customer journey platform, provides new, compelling data on the business value that browser extensions ...
Andrew Jurgenson
By Andrew Jurgenson
on December 11, 2023
Sometimes our clients’ customers activate cashback through a Wildfire-powered cashback browser extension, only to later lose out on earning rewards if the attribution for the sale gets lost along the ...
Andrew Jurgenson
By Andrew Jurgenson
on July 26, 2023
If your customers are earning cashback rewards for online shopping using your company's cashback browser extension but they also have an adblocker installed, they might have noticed warnings from the ...
Erica Forrette
By Erica Forrette
on July 06, 2023
Congratulations to Wildfire client, The Royal Bank of Canada (RBC). RBC's Avion Rewards loyalty program was recently recognized as "International Loyalty Program of the Year (Global Regional Winner - ...
Andrew Jurgenson
By Andrew Jurgenson
on June 27, 2023
Measuring website performance and understanding user behavior online is crucial for success. For years, Google Analytics has been the go-to tool for tracking and analyzing website data. However, with ...
Erica Forrette
By Erica Forrette
on June 22, 2023
Technology continues to shape the way we live, work, and shop. One technological advancement that has become popular is browser extensions.