Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Adoption - Part 2

In Part 1 of this series about marketing a new loyalty rewards program, I covered the importance of setting goals, knowing your customer, and understanding more about your real competition. Now, once ...

Launching Cashback Rewards Programs: Build a Marketing Plan For Maximum Program Adoption - Part 1

The top reason businesses fail to drive maximum product adoption of their cashback rewards program is the lack of product marketing.

Cashback Rewards Marketing: How To Use Boosted Offers in Your Cashback Program

We've come up with a unique way to differentiate our clients' cashback rewards programs and help drive customer engagement, with a new program called Boosted Offers. With Boosted Offers, our clients ...