Michelle Wood
By Michelle Wood
on March 09, 2022
To improve customer lifetime value and drive better customer engagement, a cashback loyalty program may make sense for your user base. But before you take this ball and run with it, you need to ...
Erica Forrette
By Erica Forrette
on March 01, 2022
Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new ...
Erica Forrette
By Erica Forrette
on February 15, 2022
Frequent flyer programs are the granddaddy of modern loyalty programs. In all the years they’ve been around, they continue to excite, engage, and reward participants. Members not only receive ...
Jason Fuentes
By Jason Fuentes
on February 07, 2022
Just a few years ago, apps owned by Google and Meta (a.k.a. Facebook) accounted for 80% of the apps on our phones’ home screens: Facebook, Gmail, Instagram, YouTube, WhatsApp, Google Calendar, Maps, ...
Erica Forrette
By Erica Forrette
on January 25, 2022
Welcome to the first post in our series highlighting our amazing team members and shining some light on the contributions of every individual at Wildfire.
Kyle Kurz
By Kyle Kurz
on January 21, 2022
Introduction Secret management is hard. There, I said it. Leaked secrets in Slack channels, shared Google documents or accidental commits to a codebase are commonplace, daily occurrences at many ...
Erica Forrette
By Erica Forrette
on January 18, 2022
Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app ...
Jordan Glazier
By Jordan Glazier
on January 14, 2022
For Wildfire, the theme was growth in 2021. Across all measures, we saw significant growth this past year.