Erica Forrette
By Erica Forrette
on July 03, 2023
Amidst ongoing inflation and high prices, consumers are changing their shopping behaviors. Our recent whitepaper, "Shopping in the New Normal: Responding to New Consumer Habits That Are Here to ...
Andrew Jurgenson
By Andrew Jurgenson
on June 27, 2023
Measuring website performance and understanding user behavior online is crucial for success. For years, Google Analytics has been the go-to tool for tracking and analyzing website data. However, with ...
Erica Forrette
By Erica Forrette
on June 22, 2023
Technology continues to shape the way we live, work, and shop. One technological advancement that has become popular is browser extensions.
Kayla Trautwein
By Kayla Trautwein
on June 15, 2023
As the leading white-label cashback rewards platform, we are often asked by our clients if their customers’ cash back rewards are taxable. In this post we’ll talk about how the IRS views cashback ...
Erica Forrette
By Erica Forrette
on June 13, 2023
Survey: 87% of consumers who changed shopping habits due to the economy say they plan to sustain those behavior changes going forward, pressuring banks and retailers to offer money-saving options
Kristin Beers
By Kristin Beers
on May 31, 2023
Why Digital Coupons are Important As noted in our other post about offering digital coupon solutions to your customers, saving money with coupons is in high demand right now. With inflation ...
Aurea Almeida
By Aurea Almeida
on May 25, 2023
Here at Wildfire, we're always researching and learning about the best ways to successfully market browser extensions for cashback rewards and coupons, so that we can help our clients build smart ...
Aurea Almeida
By Aurea Almeida
on May 22, 2023
This post continues our series on building a marketing plan to launch your cashback rewards program and successfully drive adoption among your customers. (If you haven't had a chance to read them ...
Aurea Almeida
By Aurea Almeida
on May 10, 2023
In Part 1 of this series about marketing a new loyalty rewards program, I covered the importance of setting goals, knowing your customer, and understanding more about your real competition. Now, once ...
Aurea Almeida
By Aurea Almeida
on May 08, 2023
The top reason businesses fail to drive maximum product adoption of their cashback rewards program is the lack of product marketing.