Erica Forrette
By Erica Forrette
on November 30, 2023
Card-linked offers and online shopping rewards programs such as cashback rewards, are incentives that businesses can use to drive customer behavior to achieve their goals.
Jennifer Blanton
By Jennifer Blanton
on October 05, 2023
Here at Wildfire, as we continue our research into the best ways to successfully market browser extensions for cashback rewards and coupons, in this post we analyze the marketing and customer ...
Kayla Trautwein
By Kayla Trautwein
on September 07, 2023
Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...
Nancy Bacon
By Nancy Bacon
on August 21, 2023
With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...
Erica Forrette
By Erica Forrette
on August 07, 2023
Given the ubiquity of smartphones in our lives, and the fact that 92% of internet users access the internet using a mobile phone of some kind, it’s no surprise that modern consumers simply expect to ...
Andrew Jurgenson
By Andrew Jurgenson
on July 26, 2023
If your customers are earning cashback rewards for online shopping using your company's cashback browser extension but they also have an adblocker installed, they might have noticed warnings from the ...
Kayla Trautwein
By Kayla Trautwein
on June 15, 2023
As the leading white-label cashback rewards platform, we are often asked by our clients if their customers’ cash back rewards are taxable. In this post we’ll talk about how the IRS views cashback ...
Erica Forrette
By Erica Forrette
on April 20, 2023
We've come up with a unique way to differentiate our clients' cashback rewards programs and help drive customer engagement, with a new program called Boosted Offers. With Boosted Offers, our clients ...
Kristin Beers
By Kristin Beers
on April 10, 2023
In Part 1 of this series, my illustrious colleague Michelle Wood outlined some of the challenges with relationship-building and maintaining a robust network of merchants to power a cashback rewards ...
Shawn Conahan
By Shawn Conahan
on December 12, 2022
At October’s Money20/20 USA event in Las Vegas, I met with 26 banks and other financial services companies. Do you know what ALL of them said? Literally all of the consumer-facing financial ...